A capital campaign to build facilities for a new nursing division at Aurora College is described. Three suggestions are provided: draw up a detailed plan, there is no substitute for personal contact, and hard work is essential. (MLW)

Some suggestions on how a college development officer can relate to the president and to trustees are provided: getting the endorsement of top trustees, serving the president first, understanding how policy is made and implemented, knowing trustees personally, involving trustees in development planning, and backing institutional policy. (MLW)

A chapter from the "Handbook of College and University Trusteeship" is excerpted, including a discussion of college financial statements and fund accounting. Three matters pertinent to fund accounting are described: transfers between funds, unrestricted and restricted funds, and expendable and unexpendable funds. (Author/MLW)

A booklet about gifts of real property used in capital campaign literature describes six ways of giving: (l) outright gift, (2) life income trust, (3) place of residence, with right to use property, (4) "bargain sale" (5) outright gift by will, and (6) gift by will, establishing a life income trust for a beneficiary. (MLW)

The Tax Reform Acts of 1976 and 1978 and their impact on charitable giving are described. Tax policy is seen to be in a state of flux with charities now no longer enjoying a favored status. The educational community needs to be alert to Congressional attitudes toward tax incentives. (MLW)

Despite the recent increased importance of other fund-raising devices, direct mail still remains an effective basic component of annual fund campaigns. Direct mail product, planning and designing direct mail, writing model letters, handling mail, direct mail effectiveness, and new annual fund are described. (Author/MLW)

The need for corporate support of private higher education is addressed. Topics discussed are: financial plight of the private university, academic freedom, antibusiness bias of students, constraints on contributions, universities as intellectual resources, and universities as labor-intensive enterprises. (MLW)

Highlights twelve common mistakes made in college and university publications and information dissemination, with examples, and offers specific techniques for creating more interesting and persuasive communications. Discussion refers to fund-raising letters, publication headlines and headings, photo captions, use of attributions, use of jargon,…

Charles F. Feeney has given over $600 million to colleges and universities over 13 years through two obscure foundations, a secret kept for a decade by a small group of people. The foundations, wealthier and more public than previously because of a pending lawsuit, plan to continue existing policies, but take no new grant applications and announce…

Discusses the cost and development of an electronic classroom and ways of paying for it that include the raising of private money from local community groups, private industry, and foundations; and development of partnerships with equipment suppliers as pilot sites. It also explores the use of volunteers to help reduce equipment costs. (GR)

Provides a taxonomy of cost containment actions for use in response to budget crises where revenues fall short of expenditures. Indicates four levels of actions: tactical temporary and tactical permanent, which have low to moderate impact on school operations; and strategic temporary and strategic permanent, which have moderate to high impact. (13…

A study involving interviews with 50 academic leaders revealed that college fund raising is a team effort; the institution's president is typically the central player; presidents should focus fund-raising attention on major gifts and administrative leadership; academic quality and institutional prestige are critical factors; and fund raising is…

The highly successful Spelman College (Georgia) fund-raising campaign was due in part to large donations by celebrities, but also to the participation of alumni and students. Development of long-term support for the college was a major objective of the campaign, which targeted three areas: endowment enhancement; funding for new science facilities;…

College alumni who are corporate directors have significant fund-raising potential. Charitable award programs allow corporate directors to designate nonprofit organizations to receive gifts when they die or retire; employee stock ownership programs can provide a private stock market for a potential donor seeking philanthropic opportunity and tax…

In college and university advancement, prospect research has become streamlined with the Internet. Searchers can enter corporate, foundation, and other sites for up-to-date information on a variety of topics. Several campus development officers have established their own home pages to share information with colleagues. Online addresses for campus,…