The University of Illinois Global Campus, a multimillion-dollar distance-learning project, is up and running. For its March-April 2009 term, it has enrolled 366 students. Getting to this point, though, has looked a little like the dot-com start-up bubble of the late 1990s. Hundreds of Internet-related companies were launched with overly ambitious…

American colleges and universities compete with each other for undergraduate and graduate students, faculty and staff, research funding, and external contributions, as well as on athletic fields. This competition is often alleged to be a zero-sum game; what one institution wins, another must lose. However, as the authors show here, the Common…

A national study of rehabilitation counseling graduate students and state-federal rehabilitation counselors investigated whether there were differences between (a) what graduate students preferred to do upon graduation and what they believed vocational rehabilitation counselors did, (b) what graduate students preferred to do upon graduation and…

Recruitment pieces are often part of a university's larger marketing effort or branding. With the assistance of consultants, admission officers conduct research and often know more about prospective students than students may know about themselves (Gose 1999). Why do admission offices often have a difficult time reaching target audiences?…

The undergraduate Bioengineering Program at Lehigh University was established as part of the university's Bioscience and Biotechnology Initiative with support from the National Science Foundation through a grant from its Division of Engineering Education and Centers (EEC). The objective here is to describe the program development and…

During the 2009-10 academic year international students generated more than $18.8 billion in net income into the US economy. California alone had nearly 100,000 international students with an economic impact of nearly $3.0 billion. In this paper, we outline a strategy for the San Francisco/Bay Area to double the number of international students…

The branding of national higher education systems is a global trend that has become increasingly common over the last decade. One of the main motives driving this trend is the view that branding a national higher education system will increase that country's market share of international students. This is evident as national higher education…

Recently released figures from U.S. Census Bureau make one point with stunning clarity: The face of America is changing. And rapidly. Consider the numbers: The U.S. population grew by about 9 percent between 2000 and 2010, rising from 281 million to nearly 309 million. During that decade, the number of Latino residents increased by 43…

In this article, the author draws together the diverse approaches to equity and widening participation found in the innovative international research conducted in Ghana and Tanzania by contrast with those in the "global North", using the United Kingdom as a case study. In particular, the author considers the utility of equity scorecards…

University departments (including schools and centres) with a direct or indirect link to biotechnology were identified. Representatives at these entities were surveyed to establish what measures South African universities are undertaking to promote biotechnology amongst students. Of the 168 departments identified, 55 submitted usable…

This paper is a case study of a Master of Library and Information Studies degree program online option that has been unusually successful in retaining and graduating students. Design characteristics of this program that has maintained a retention rate of over 90 percent over five years are described and mapped to the literature on distance…

Out of School Time (OST) programs have been shown to promote positive personal, academic and social development (Huang, Gribbons, Kim, Lee, & Baker, 2000; Welsh et al., 2002). The Family League of Baltimore City works with partners to sponsor a range of after-school programs in Baltimore City Public Schools (City Schools) to provide healthy…

Emerging peer-to-peer communication via social media, and the role of influential peers, is changing the way that marketers communicate with prospects. The model is changing from a sender-receiver model to one that includes influential peer-to-peer and receiver-to-sender communication. This research examines this phenomenon in the context of…

With increased competition among higher education institutions for best- fit students, the profession of college admissions is compelled to implement innovative recruiting strategies (e.g. online social networking sites), that may impact college access and persistence in the United States. This qualitative study examined the reasons why two…

Many colleges face the challenge of recruiting examinees for institutional assessment programs. Unfortunately, students recognize these programs as low-stakes, and therefore may not have high performance motivation. This study examined the interrelationships between students' preferred incentives for taking the test, their performance motivation,…