Describes advertising sales strategies to help faculty advisers of community college newspapers increase revenues. Argues that sales representatives should know their product well and maintain demographic information on the paper's readership. Includes strategies for organizing advertising staff, searching for potential clients, and taking charge…

Studies costs and effectiveness of educational foundations and examines the broader legal, economic, political, and social implications of private fund raising for today's schools. School foundations report various fund-raising techniques, have little overhead, and try to return the money raised to the schools. The average amount raised by most…

Compares results from three national surveys of fundraising in public libraries with the results of a survey done of public libraries in Kentucky. Discusses the role of Friends groups; obstacles identified by library directors; and the relationship between private and public dollars. (Author/LRW)

A survey of 1956-91 business school alumni (n=2,000) found marginal probability of giving significantly related to time since graduation, major, willingness to recommend the institution to others, household attributes, family ties to the university, number of other donors known, and availability of employee matching-gift programs. The model…

Makes suggestions for persuading publicity-shy faculty that talking to reporters can be useful to their research and the institution. Arguments include that their participation may result in increased funding, new constituents, productive collaboration, impact on public policy/public opinion, benefit to the profession, and more control by the…

The East-West Center (Hawaii) and North-South Center (Florida) for hemisphere-oriented international studies have lost most federal funding and have had to trim staff, cut programs, and begin solicitation of private support. While lawmakers admit the centers do important work, they feel they are unnecessary and the work could be done elsewhere.…

Suggestions from recruitment consultants for working with an executive search firm to recruit an advancement officer include drawing up a clear and candid job description, streamlining the search committee, providing the candidate with information about the institution and prospective peers, and giving a positive impression. Advice for candidates…

Considers ways in which ancillary income can help child care centers recover losses resulting from discounts and increase income for child care centers. Ancillary income can be derived from service activities, enrichment programs, product sales, and fund raising. Such income depends on thorough evaluation, planning, staff involvement, and…

A computerized fund-raising office relies on two software capabilities: word-processing software (to create, edit, store, and print text) and database software (to store, organize, and sort large numbers of facts). These capabilities handle: mass-producing personalized letters, maintaining records of gifts and acknowledgments, and generating lists…

A planned giving recognition program lets donors know how much they are appreciated. The Forsyth Heritage Society at Texas A&M was formed in 1989 for donors who had their wills on file with the university. Recognition program descriptions include those at University of Miami, Amherst College, Dartmouth College, etc. (MLW)

Because Canadians are more fiscally conservative than Americans, a strong tradition of private support for higher education has not developed there. Wills programs are among the least labor-intensive methods of acquiring planned gifts. Life insurance policies are another route to take for planned giving. (MLW)

The development and current status of Friends of the Library groups in Canada and the United States are discussed. Suggestions for forming a group and fostering cooperation between the Friends and the library are offered. The resulting benefits to the library and the community are explored. (25 references) (CLB)

The American Technological University's pursuit of external funding through grants and contracts is described, and recommendations for staffing, policy, and practice related to sponsored programs are made. (MSE)

Alumni research does not yet have its own body of literature and resources. Readings are selected from related areas, such as fundraising, marketing, survey research, and other resource books. (MLW)

Outlines 10 reasons why rural education does not receive appropriate levels of federal and state funding. Discusses strategies to remedy the problem, including creating a cohesive rural vision and organizing a rural constituency. (SV)