Early in 2010, the E-Expectations research group surveyed more than 1,000 college-bound high school students, polling them on their online behaviors and expectations, as well as other key enrollment-related topics. Highlights of the study include: (1) 1 in 4 students reported removing a school from their prospective list because of a bad…

As part of a geography-based minority recruiting program (MRP), teachers were asked to serve as mentors for teams of high school students interested in both postsecondary education and geography as a major discipline or career path. The goal was to determine whether teacher participation in MRP programs was an effective tool to mentor…

It might seem axiomatic that the character of a university's academic experience would be reflected in the character of its admissions processes. Unfortunately, it is not--at least, not in the world of continuing and adult education. Universities that offer rich academic programs, high-quality student/faculty relationships, and top-quality…

Some significant differences exist in institutional budgeting and financing between large universities and small colleges. This chapter looks at these differences and describes some of the issues senior student affairs officers need to become familiar with in order to take on a leadership role in the stewardship of their institution.

Little has been done to profile or describe private junior colleges, their role in the higher education landscape, their practices, and in particular, how these institutions use and offer athletic programming. The current study was designed to profile the athletic program offerings of private junior colleges and to describe the extent of their…

Background: Because of the educational reform and decreasing birth rate in Taiwan over the past 20 years, higher technological and vocational Education (TVE) in Taiwan faces a severe student recruitment competition. Dailey (2007) indicates the need to develop marketing strategies in higher education is evident. TVE institutes are beginning to…

Our paper contributes to explore differences in high-education systems, and to highlight the role of competition among tertiary education providers and more generally of tertiary education systems viewed from a general equilibrium perspective to explain changes in returns to skill, wage inequalities and output. An objective function is introduced…

Indian universities had not historically done much to recruit foreign students, or to help the few that they had adjust to life in India. But in recent years, that has begun to change--if slowly. A handful of Indian institutions are making an effort to welcome international students to their campuses. And the government of Prime Minister Manmohan…

The 2011 Application Trends Survey conducted by the Graduate Management Admission Council (GMAC) is the industry source for comprehensive statistics and timely and reliable insights into the demand for graduate management education around the world. A total of 649 programs from 331 business schools and faculties worldwide representing 45 countries…

The purpose of this study was to determine if selected high school students' participation in a summer agricultural communications workshop affected their self-efficacy and attitudes toward agriculture as a subject, college major, and/or as a career. Data were gathered from an accessible population (N = 145), from which a purposive sample (n = 94)…

This monograph presents the relevant research and literature on marketing and advertising higher education; at the same time, it interweaves general marketing and advertising theory and practice in an attempt to explain why the business side of higher education behaves as it does, and it makes recommendations to administrators, policymakers, and…

African Americans have a long and very important history in the engineering fields. With a tradition that includes accomplished scientists such as George Washington Carver, Norman Buknor, and Mark Dean, African Americans have been very important to the development of new products, technology, inventions, and innovations (Gordon, 2008). The…

"Respecting Difference" demonstrates how teacher educators in the UK and worldwide can attract, recruit and support black and minority ethnic students to become much needed and valued future teachers and educational leaders. This accessible guide presents insights into the institutional and individual dilemmas and experiences of both…

The purpose of this research study was to identify the perceived effective strategies utilized by colleges and universities to recruit, retain, and graduate Latino students. This study specifically explored the self-reported enrollment and retention strategies and their perceived effectiveness by the 34 member institutions of the Tennessee…

In order to guide the formulation of strategies for recruiting undergraduates into the geology program at Northern Arizona University, we surveyed 783 students in introductory geology classes and 23 geology majors in their junior and senior years. Our analysis shows that ~7% of students in the introductory classes are possible candidates for…