The ethics of using information on college students' applications to determine which parents might be potential donors to the institution are debated. The exchange of information between admissions and development offices without parents' knowledge is seen by some as compromising institutional integrity. (MSE)

Six examples of ethical conundrums in college fund raising are used to illustrate how different advancement professionals in private elementary/secondary and higher education would handle ethical problems. Issues addressed include competition between institutions, prejudice, personal privacy, scandal, and conflict of interest. (MSE)

Recommends the incorporation of marketing strategies into the community college resource development function, focusing on keys to a positive institutional image, internal conditions associated with successful fund raising, and links between internal and external fund-raising components. (DMM)

Describes the National Council for Resource Development's annual Executive Institute, a team-training weekend during which presidents learn from other presidents, trustees from other trustees, etc., the skills of fund raising. Explains the roles of development team members and the issues tackled during the institute. (DMM)

At the University of Akron (Ohio), research productivity was enhanced through improved information exchange, implementation of a systematic approach to securing funds, grant-writing seminars, reallocation of indirect-cost returns, establishment of a fund to cover unplanned expenditures, and other support activities. Creation and maintenance of a…

Channeling the energy of volunteer boards of parents and community members can produce unexpected dividends. At Alma College (Michigan), a parent board raises $250,000 annually and helps recruit new students. A formal and communicative relationship between advisory board and governing board is essential for effective operation. (Author/MSE)

Illustrates process for obtaining experiential education project grants. Discusses grant application steps: defining research question; identifying sources (government, foundations, and professional groups), contacting funding agencies; developing preproposals; developing formal proposals; and conducting followup. Offers general grant-getting…

Direct-mail packages using public education and related issues (test scores, graduation prayer, textbook censorship, condom availability, and sex education programs) have become effective ways for special-interest groups to raise millions in operating funds. Polarizing issues and identifying clear enemies works well in the marketplace but poorly…

Describes Educational Resources Information Center (ERIC) publications that pertain to collaborative activities undertaken by community colleges and their partners, the types of agencies that fund such programs, and the strategies that guide effective partnerships. Groups publications into three categories: (1) existing partnerships; (2) funding…

Defines the school board's role in school construction, its use of outside consultants, the responsibility of securing building funds, and the influence of politics in the decision making process. Discusses some school boards' changing approach to community involvement. (GR)

In a panel format, experienced college publications editors and development professionals discussed their responses to three scenarios describing clashes between alumni magazine staff and development officers: writing donor profiles; reporting negative campus news; and publishing campaign materials in the alumni magazine. Excerpts of the…

Examines the mixed results from several school districts that attempted to fund their school repair and construction projects. Enrollment, building deterioration, and school construction needs and costs are discussed, as are difficulties convincing the community to support capital-improvement costs and/or just letting go of the emotional…

An unprecedented wave of private donations was pledged to college and universities in fiscal 1998; the total amount of gifts is up 15%. Donations to public master's universities and private liberal arts colleges have increased the most. Nothing in the performance of either group foreshadowed the growth in donations. (MSE)

Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…

A public relations model provided the basis for the five-step ROPES college fund-raising model: (1) research on the institution, the funding opportunity, and the publics targeted; (2) objective setting for both office output and program impact; (3) programming to meet those objectives; (4) evaluation of the effectiveness, not just efficiency, of…