The basic activities of marketing are discussed, including gathering information and determining needs, designing a program around the elements of the marketing mix, and managing the marketing program. Following a general discussion, applications of the marketing concepts to a health sciences library are described. The administrator of the health…

Papers on the management of African library associations and services which were presented at the 1984 IFLA general conference include: (1) "The Contribution: The Zimbabwe Library Association" (Stanley M. Made); (2) "Libraries and Information Services in the Third World in Danger: The Case of Tanzania" (E. Kaungamno); (3)…

The three papers in this collection on library statistics were presented at the 1984 IFLA general conference. In "The Management Use of Library Statistics," Geoffrey G. Allen of the Western Australian Institute of Technology discusses current uses and misuses of library statistics and illustrates some practical applications of statistics…

This report summarizes research undertaken at the Sterling C. Evans Library, Texas A & M University to assess the impact that end user information retrieval systems may have on library staff and users. Two systems, BRS/After Dark and Search Helper, were made available in the library for end user searching at no cost. A total of 260 users…

The 1972-1975 Neighborhood Information Center (NIC) Project was undertaken in Atlanta, Cleveland, Detroit, Houston, and Queens Borough to demonstrate the feasibility of using existing library branches as neighborhood information centers. This summary evaluation utilized data from site visits, interviews with staff and clients, a questionnaire…

This selected annotated bibliography lists almost two hundred documents, added to the ERIC data base since 1972, which deal with adaptations of the learning resources center concept to specific situations. The bibliography is divided into ten sections: (1) elementary and secondary schools; (2) colleges and universities; (3) personnel and training;…

This statistical compilation, the latest in a series of annual directories intended to provide a comprehensive source of statistics on academic libraries in Texas, provides information on collection size, additions and withdrawals, government documents, microforms, audiovisual materials, serials, periodicals, student and faculty populations,…

The statistical data on women and minorities in higher education administration analyzed in this paper are found in a study done by the College and University Personnel Association (CUPA). Collected during the 1975-76 Administrative Compensation Survey, these data were broken out for white coeducational institutions, white women's institutions,…

In the spring of 1980, the State of Wisconsin Division for Library Services conducted a survey to determine the level of children's services offered by public libraries throughout the state. Questionnaires were sent to the 435 public library units in the state offering library services, and 363 of these responded to the survey. Cross tabulations…

This 2-volume report measures and records the use of 16 public library children's services in Connecticut to provide management information and a model to improve the quality of services from collection development to the provision of reference and referral services. The first volume discusses the purposes of the project; examines documentation…

A product of many years experience in a small volunteer church library, this manual is a comprehensive tool for the administration and treatment of audiovisual materials for similar library situations. Administrative concerns--personnel, budget, and procedures--are the focus of the first section. The whole range of general activities, from…

Recommendations and resolutions passed by the conference delegates are presented for each issue discussed in seven topic areas: (1) the real roles of the library; (2) present and future technologies; (3) responsibilities of the private sector, and the federal, regional and local governments; (4) library cooperation and networks; (5) library…

This report describes the activities and financial status of the Council on Library Resources (CLR) during the 1978-79 fiscal year. Contents include: listings of the members of CLR, its board of directors, the council committees and officers, and the council staff; an essay on CLR's 1978-79 year and its future; program highlights; a list of…

This comparative study of three major online bibliographic systems is designed to provide assistance to library administrators in the assessment of the potential impact of such systems upon the operations of their libraries. A side by side arrangement of the text allows an overview of any specific characteristic under consideration. These…

This report examines the various functions and operations of the shelving unit in the academic library, including staff organization, personnel selection, staff supervision, staff morale, staff training, administrative tools, and equipment utilized. The practical experiences of the shelving unit of the M. D. Anderson Library of the University of…