April is decision month. And as college-bound seniors weigh admissions and financial-aid offers, the families of about 1,800 students admitted to New York University have gotten an unusual call. For the first time, the university is systematically contacting families with limited experience navigating the financial-aid process to talk about the…

Most of the basic features of the American higher education sector started to evolve during the latter half of the nineteenth century. In response to the deficient demand in higher education, the suppliers (higher education institutions) adopted various marketing strategies to stay afloat in the market. Such strategies not only contributed a great…

Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…

Ethnic and racial minorities constitute an important part of the geosciences community because of their diverse perspectives and backgrounds. However, the geosciences have the poorest diversity record of all the science and engineering fields. Recruitment of minorities is important and numerous programs are focusing on engaging students in…

Discussions about the ways of improving high schools have frequently considered school size and many "new" schools reduce the size to personalize the school experience and produce more positive student outcomes. Interest in designing new small schools has increased. Embedded in many of the small school design initiatives is the belief that new…

The aim of this document is to give teachers and administrators the contextual and pedagogical tools for the late immersion program. It acts as a guide for beginning and experienced teachers who need to update their knowledge regarding this program and its details. For many working in this area, it also confirms their daily practices as well as…

Public flagship universities provide excellence to students who cannot afford high-quality private institutions. Yet many of these universities direct aid to wealthy students who will attend college without it. Meantime, many high-achieving minority and poor students wind up in lesser institutions or do not attend college at all. In fact, some…

For the past couple of decades, customer relationship management has been quietly establishing itself as the way everybody does business. Migrating to the education community only in the past five years or so, it has acquired a more genteel transcription of its acronym: constituent relationship management. However one decodes the letters, CRM is…

The education market is becoming more competitive and far more crowded. The economic downturn has caused many families to reconsider their priorities, re-evaluate their budgets, and refocus their attention. Once considered one of the dark arts, whose very tenets were unacceptable in a mission-based environment, branding is now widely regarded as…

Drawing on a year and a half of ethnographic research in three New York City small high schools, this study examines the role of the school in managing school choice and asks what social processes are associated with principals' disparate approaches. Although district policy did not allow principals to select students based on their performance,…

Competition in the market is a perennial and ever-increasing problem for independent schools. How schools can meet this pressure and find ways to attract (the best) students is a continuing question and one that will get more onerous as the government funding for education is, in relative terms, decreasing. One of the ways in which schools can…

The purpose of this article is to discuss recent changes in the Commission on Rehabilitation Counselor Certification "Code of Professional Ethics for Rehabilitation Counselors", effective January 1, 2010, that are most relevant to rehabilitation counselor educators. The authors provide a brief overview of these key changes along with implications…

Most people in admissions have a road story. There are tales of wrong turns, lost suitcases, and days when they were just well-dressed ghosts, walking in and out of high schools where no students came to see them. These are the trials of admissions representatives who leave their campuses for several weeks each fall. They trek near and far to meet…

When the playful, 84-page viewbook showed up in the University of Dayton last fall, not everybody was impressed. Some faculty members were taken aback. The student newspaper, the "Flyer News," pronounced it a "fully color, glossy orgy," unbefitting a Roman Catholic college. The admissions office, it said, had hit an…

Across the United States, community colleges offer millions of students an open-access, low-cost postsecondary education. However, of the students who enroll in community college hoping to earn a credential or transfer to a four-year institution, only about half achieve their goal within six years. For students who enter college needing…