This collection of 23 essays provides an overview of current marketing and resource development practices in community colleges. The first of the five sections in the book, "Organizing for Successful Advancement," contains chapters on "Organization of the Successful Institutional Office," by Nanette J. Smith; "The President and Institutional…

Prepared to assist community colleges in improving their ability to raise money from the private sector, this monograph guides educators from the exploratory phase into the actual implementation of a new fund-raising program. Chapter 1 raises considerations that should be addressed before a college decides to initiate a major private-sector…

The study reported in this paper applied contingency organization theory to the environment of fund development programs in public research universities. Of particular concern was the recent emphasis of these universities on private fund development and their increased relationships with external environments. Case studies of the development…

The premise of this book is that successful management depends primarily on the fundamental structures and procedures that a college or university has in place. It is noted that flaws in these structures and procedures will doom efforts to achieve institutional goals. This book, which offers guidance to higher education administrators in…

This paper describes the development of a public library in Clay Springs, a rural community in Navajo County in northeastern Arizona, with neither financial support from taxes (the town is not incorporated and there is no county library) nor the services of a professional librarian. Descriptions are included of: (1) activities that promoted…

A study evaluated the potential of professionalization strategies for enhancing the occupation of development officers, particularly in higher education. Based on the strength (high or low of the individual's commitment to two variables, namely, the occupation (cosmopolitanism) and the institution (localism), four recognizable development types…

Designed to assist both grantmaking agencies and applicants for funding, this proposal format describes and provides examples of the components of program planning and proposal writing. Each of the components is followed by a checklist. The first component clearly and concisely summarizes the request. The proposal introduction describes the…

The issue of increasing the effectiveness of alumni development and fund raising programs to ensure quality in academic programs and campus life for the coming decade was examined. The study's primary purposes were to: (1) describe the development of a comprehensive decision support system for alumni and fund raising activities at one independent…

At the request of the Illinois Community College Board's (ICCB's) Committee on Foundations, the ICCB surveyed the state's public community college district to determine the purposes, resources, and activities of the colleges' foundations. The study found that all of the community college districts, except one, have foundations to assist them in…

Because written communication has nearly always been the medium for transmitting information in the business world, these essays are a step toward providing a seminal statement on the history and practice of business writing. The essays in this volume are: "Business Writing and the Spread of Literacy in Late Medieval England" (Malcolm Richardson);…

Identifying and obtaining external funding for two-year colleges require an approach which is consistent with the particular scope and mission of such institutions and which takes into consideration the priorities of funding agencies. Faced with divergent functions and financial/staffing constraints, two-year college development officers must not…

This combination workshop guide and course description is intended to equip persons belonging to nonprofit volunteer organizations with the skills required to develop an action plan for identifying community resources and mastering effective methods of obtaining support for volunteer programs. The training emphasizes that 80 percent of…

Ideas on increasing personal and professional productivity for institutional advancement staff are provided in 25 articles. Techniques are outlined for getting organized, setting deadlines, delegating responsibilities, motivating staff members, and meeting the demands of one- or two-person compus offices. Some of the titles and authors of the…

Planning coherent, relevant marketing strategies is crucial to the survival of independent education in the United States. This handbook was created for independent school marketers; principals; and development, publications, public relations, and admissions directors. It offers checklists, sidebars, callouts, and summaries that focus on…

The development report for Pittsburg State University's (PSU) fiscal year 1988 is presented. The most important objective of PSU's development program is to provide funding beyond the state support in order to distinguish the university among its U.S. peers. Chapters include an overview of FY 1988 development activities, the Annual Fund, the…