Although the ratio of program costs to dollars raised is an important measure of effectiveness, there are many variables among colleges and universities that must be considered when fund-raising efforts are assessed. Both tangible (size, academic offerings, type of institution) and intangible (spirit, energy, ability) variables are discussed.…

Fund-raisers in higher education are going to need more and better cost data to arrest the decline of gift revenue relative to institutional expenditures that has occurred in the late 1960s and early 1970s. It is suggested that differences in fund-raising effectiveness from institution to institution must also be understood. (SF)

On January 6, 1980, John Silber, president of Boston University, was interviewed on "60 Minutes." The effects of that national television exposure on Silber and on the entire higher education community are discussed with Silber in an interview. The situation at Boston University and problems of college presidents are explored. (MLW)

Cultivation is described as the process by which an institution maintains a strong and healthy relationship with its constituencies and potential constituencies. Constituents include students, parents, alumni, and friends. The development office and the alumni office must share common goals and purpose. (Author/MLW)

This article reports secondary school results from a national survey questioning art educators on supply expenditures per student by grade, supplementary financial arrangements, access to materials, actual and ideal financial support for art, and program quality. Elementary school survey results were reported in the October, 1978 issue of this…

AGB's accomplishments of the year are discussed: formulation of Three Year Plan for expansion, membership growth, corporate support, record conference attendance, two significant new publications, products of major research projects, and initiation of a project to assist boards of predominantly Black institutions. (Author/MLW)

Describes ways in which college and university public relations professionals have addressed the challenge of information dissemination in an era of rapidly changing electronic communication. Others are encouraged to know their audiences, discover commonly used technologies, include television in the mix, make the most of a World Wide Web home…

Successful use of college and university World Wide Web sites for institutional development requires attention to use of staff/staff time and to site design/content/maintenance. Suggestions include using student volunteers for insight into what makes a site attractive; presenting a development viewpoint; considering users' technological…

Allen Lee Sessoms, president of Queens College (New York) has turned to alumni and New York corporations as untapped sources of financial support for the institution. Critics feel he has given up on state funding too soon; supporters call him a visionary. Sessoms identifies with the institution's "bootstraps" tradition, but does not find…

Collection of articles written by a variety of authors sharing personal experiences and advice on how one can have financial and developmental success specifically in regards to Catholic schools. Articles discuss topics such as tuition covenant, fundraising, alumni power, endowment funds, grants, Catechetical Ministry, and business practices that…

Presents a step-by-step guide to the fund-raising telephone call, designed for volunteers in college and university phonathons. Includes asking for the donor, introducing oneself, giving the reason for the call, verifying prospect records, establishing rapport, dealing with both positive and negative responses, suggesting alternatives, summarizing…

To reach older, nontraditional students and alumni, alumni associations must offer a different type of programming Suggestions include ignoring class years of alumni, bringing current and former adult students together, emphasizing career connections, supporting networking, featuring a college speaker to satisfy lifelong learners' hunger for…

Outlines some methods that financially pressed schools in British Columbia use to raise additional funds, explores ethical controversies surrounding these methods, and examines guidelines established by various stakeholder groups. Connections with business and other institutions should not be viewed as shortcuts to financial salvation or to…

Explores, from the campus president's point of view, potential pitfalls and policy issues raised by engaging the student affairs staff in educational fundraising. Presents suggestions for chief student affairs officers in addressing concerns of the president and assessing the cost-effectiveness of involvement of the student affairs division in…

Suggestions are offered for automating university telemarketing efforts. The integration of computer technology with existing phone systems can be accomplished using various types of terminals, caller-controlled or computer-controlled dialing, systematic database management, and institutional commitment. Increased efficiency and long-term cost…