In Australia there is growing interest in a national curriculum to replace the variety of matriculation credentials managed by State Education departments, ostensibly to address increasing population mobility. Meanwhile, the International Baccalaureate (IB) is attracting increasing interest and enrolments in State and private schools in Australia,…

We outline the systemic integration and use of evolving technologies by two mathematics departments, the one in a Faculty of Engineering (in Hungary), the other in a Faculty of Mathematics and Science (in Canada). Clearly these two departments play very different roles in their institutions. In one case, the students are at the university to study…

This study examines the recruitment of women into a heavily male dominated field of study, in this case mechanical engineering. Qualitative data, in the form of interviews and focus groups, were gathered from six undergraduate mechanical engineering programs that enroll and graduate a relatively high proportion of women. Results revealed that (1)…

Does the physical environment improve an institution's recruitment efforts? More specifically, could a facility such as a laboratory of the future attract the best and the brightest students and faculty? This issue has been the subject of at least two studies--first, "How Do Students Choose a College?" in 1986 by the Carnegie Foundation for the…

Purpose: The purpose of this paper is to present a new marketing mix based on MBA students' attitudes and opinions towards the marketing initiatives of business schools in South Africa. The post-graduate business education market is, and increasingly, getting more aggressive in their efforts to attract students on to their flagship degree, the…

In the world of international education, few subjects are as controversial as the use of paid recruiting agents. Paying the agents, particularly on commission, is often viewed as unseemly, if not downright unethical. But a new organization, the American International Recruitment Council, hopes to change that attitude. The council wants to develop…

Institutions across the nation have strengthened their enrollments through such strategies and tactics as coordination of recruitment activities, enhancement of financial aid processing, implementation of effective retention strategies, development of new instructional programs, a focus on intensive marketing activities, creation of one-stop…

Business schools' curriculum, faculty and graduates have become a target for many critics as they link the ethical lapses of senior executives to major scandals that have partially led to the financial challenges that the world is facing today. Some claim that business faculty research is not practical and mainly theoretical. This paper discusses…

The purposes of this study were to determine the major characteristics of honors programs at colleges and universities in the southern region of the United States and to review the perceptions of honors programs directors relating to the effectiveness of and challenges facing honors programs at these institutions. A survey was administered to…

International student mobility is a rapidly growing and evolving phenomenon. During the 2008/09 academic year, the number of international students at colleges and universities in the U.S. increased by 8% to a record high of 671,616 students with about 15% from mainland China. The model of college choice for Chinese students who are considering…

This dissertation examines the process of desegregation on the campus of a Catholic university in the North. Focusing on Villanova University during the period from 1940-1985, the narrative explores the tension between the University's public commitment to desegregation and the difficulties of implementing integration on a predominately white…

The Web has always been an alluring storehouse of information. When it comes to today's online world, the just-put-it-on-the-Web mentality will not do. Community colleges must understand that the Internet is a vital tool in their marketing arsenal. What does this mean? Essentially, if enrollment is the primary goal, making the most of the college…

My argument is that when marketing-particularly advertising-may, under certain circumstances, work against the goals of autonomous, liberal higher education by undermining critical thinking and independent actions. This argument requires that advertising has a primary intent to persuade rather than inform; that by being intrusive, invasive and…

As colleges and universities adopt marketing orientations to an ever-increasing extent, the relative merits of mass marketing and target marketing must also be explored. Researchers identify buyer types as potential students focused on quality, value or economy. On the other axis, learner types are described as those who focus on career,…

Every other summer, Sewanee: the University of the South invites a handful of prospective students to take an exclusive tour of its campus and surroundings, in Tennessee. This special treatment is reserved for "legacy" students. Sewanee, like many other small private colleges, aggressively recruits prospective students whose parents, grandparents,…