Changes in the higher education landscape have led to many higher education institutions reassessing their recruitment and marketing strategies. A proper understanding of the relative importance of the choice factors that prospective students consider when selecting a higher education institution will enable higher education administrators and…

Based on a survey of approximately 40 professionals involved in various disciplines associated with international education across Canada, this study examines Canada's (federal, provincial, and territorial government) offering of scholarships to international students. Focused at the university level, the study elaborates on relevant international…

Along with their students, faculty have become co-learners and pioneers in the classroom. With no models to work from, they have had to explore, practice, and discover the iPad's potential for expanding learning. Given the recent and rapidly growing access to a dazzling array of intellectual technologies, faculty and staff at Seton Hill, a liberal…

This study analyzed the content of college and university Web site home pages to determine the frequency of marketing messages that might persuade adult learners to enroll at the institution. The findings suggest that colleges and universities in this study do not have adult-oriented marketing messages and are giving scant attention to the…

Students' lack of preparedness for the mathematical demands of higher education is affecting a wide range of programmes in universities worldwide. In the UK this has been recognized at the highest levels and provoked several inquiries. The ability to use mathematics in courses as varied as nursing, biosciences, and business is an essential skill…

In 2005, Lafayette Elementary School's enrollment and standardized test scores were declining. Although the school was known for its fine programs for special needs students and English-language learners, and its diverse population offered many special opportunities to celebrate other cultures and languages, it was not making strides toward…

This paper considers whether high schools in competitive environments use grade inflation to attract and retain families, perhaps in addition to more constructive responses. Two measures of grade inflation are used: the cutoffs used by each school to assign a letter grade to a percent score; and high school GPA after controlling for test scores, a…

This study utilized a data set of categorical responses measuring the gender role views of students (N = 701) from a prestigious, Midwestern, all-male, Catholic high school. Incongruence between student self-perceptions and the realities of gender role miseducation and the embracement of sexist ideology were readily apparent. Findings suggest that…

Teach for America (TFA) is a marvel at marketing, offering elite college students a win-win option: by becoming corps members, they can do good and do well at the same time. Teacher education (TE) programs are in a hopeless position in trying to compete with TFA for prospective students. They cannot provide students with the opportunity to do…

In the context of widening participation policies, polarisation of types of university recruitment and a seemingly related high drop-out rate amongst first generation, working class students, we focus on the provision offered by the universities to their students. We discuss how middle class and working class student experiences compare across…

As the number of students with disabilities who are entering postsecondary education continues to rise, the need for their adequate preparation to successfully complete programs of study is a critical concern. A common characteristic of students who successfully enter and complete programs of study in postsecondary settings is that of having…

There is no problem with colleges and universities trying to raise enrollment through encouraging student participation in athletics. However, the author questions the integrity of the recruiting and admissions process if institutions do not openly share their strategies with prospective students and parents. That includes being truthful regarding…

College rankings present challenges and opportunities for higher education marketers. Statistical analysis of data on the national universities reveals which measures are associated with peer assessment scores, whether it is possible to influence the score, and what underlying factors are present. Marketers can use the findings to counsel senior…

With the intensified pace of globalization and increasing customer expectations, the higher education sector, like other economy sectors, faces increasing competition in terms of serving customers better. Service has been recognized as an effective tool for a competitive advantage. Thus, there is always a need for a more effective way of improving…

Like many institutions looking to respond to Dr. Martin Luther King's assassination and open its doors to minorities in a meaningful way, University of Illinois jumped head first into an ambitious plan, known as Project 500, to enroll 500 Black freshmen. In this article, the author features the story of Patricia McKinney Lewis, who was one of the…