This document provides an explanation of various ways individuals, groups, and corporations can financially support Rockingham Community College through planned giving, previously known as "deferred giving." Planned giving, which is defined as a deliberate, well-thought-out act of contributing an asset or assets to a charitable organization, has…

Resource auditing that involves both the administration and faculty in an inventory of facilities and expertise is discussed. Resource raising--through barter, gifts-in-kind, profit centers, and partial mergers--makes possible a new perception of the college or university. (MLW)

For two-year colleges to keep pace with inflation, new sources of revenue must be cultivated. A nonprofit foundation may be the answer. Community college fund-raisers must tailor their private giving efforts to meet the needs of their unique constituency. Ideas for fund-raising events and areas are suggested. (MSE)

A set of standards to help small college advancement managers measure and justify the advancement processes they pursue are provided. The framework includes five sections: institutional commitment, authority and organizational structure, personnel resources, advancement activities and functions, and evaluation. (MLW)

Some optimistic views about the future are presented, on the presumption that institutions will honestly face their problems and shortcomings and set about the process of self-renewal and self-regulation. Important to this process is a mutual acceptance of responsibility by the president and the advancement professionals. (Author/MSE)

This article examines the dimensions and the significance of "corporate giving" to Canadian universities between 1957 and 1965, the role played by the private sector in contributing to the development of postsecondary education, which sectors of Canadian business contributed the most, and which areas of academic life were emphasized. (JN)

Notes how a mass communications faculty committee on grant development increased awareness about grant opportunities and the writing of grant proposals. (RL)

After an intensive study, Smith College decided on outside management as trustee for their pooled income fund. Responsibilities of the trust department are listed and a description of how the planned giving program works is provided. Management is seen as crucial to the overall success of the program. (MLW)

To encourage and recognize student academic achievement, the faculty of Natural and Social Sciences, State University College at Buffalo, sponsors a grant program to fund student-initiated research. The program and related projects, including a reception and publicity for achievers, are described. Also discussed are program fund-raising and…

Together, staff and students of Franklin High School in Stockton (California) beat a budget crunch through creative fund-raising and money-saving activities, and by tapping the services of governmental agencies. (Author/JM)

Describes the need for the use of public relations professionals in advancement units--structures designed to help community colleges meet the increasing demands of image development, enrollment management, and fundraising. Gives suggestions for creating and maintaining a public relations department that protects and promotes the college's…

The outspoken new president of the Council for Advancement and Support of Education (CASE) intends a rapid evolution of services for the organization, including better education for advancement professionals in higher education, more varied and technologically rich delivery methods, better use of technology in all areas, closer ties among…

A new national survey of college fund raising practices suggests that colleges and universities are not following Council for Advancement and Support of Education (CASE) guidelines for campaign length and donation accounting. The voluntary standards seek to build uniformity and comparability in procedures, but many institutions continue to use…

Institutional development research officers are problem solvers who can take a kernel of information about individuals and create a profile of their lifestyle and finances that provides fund raisers with a beginning point for contact. In turn, fund raisers in the field often can provide researchers with new information for profiling. Program…

The ways in which Spence School, a New York private school for girls, and Dartmouth College (New Hampshire) cultivated and won top alumni donors are described. In each case, the development office and administration encouraged the donor's personal involvement in areas of interest at the institution, and donor enthusiasm and participation…