Purpose: Marketing communication practitioners in higher education have not yet identified specific subgroups with similar characteristics within the prospective student (target) market, and do not always know which preferred sources learners consult when deciding on a tertiary institution for further or higher education. In addition, little is…

The profile and needs of today's undergraduate students have changed, and family and consumer sciences (FCS) departments will benefit from taking a proactive approach to adjust their recruitment strategies to meet those needs. California State University, Sacramento, implemented successful efforts in the areas of virtual contact, direct contact,…

From the early 1990s onwards, various European Union (EU) reports have commented on the low level of European exports and foreign direct investment (FDI) in the Asian region, and the invisibility of Europe in the Asian imagination in comparison with the United States. To overcome this problem, a series of policy and programme initiatives have been…

Postgraduate education in geography, especially at the Master's level, is undergoing significant changes in the developed world. There is an expansion of vocationally oriented degree programmes, increasing recruitment of international students, integration of workplace skills, and the engagement of non-traditional postgraduate students as…

Lone Star College had a unique opportunity in 2000 when it began planning its new CyFair campus in suburban Houston. The school wasn't retrofitting existing buildings or contending with entrenched attitudes about what type of physical environment best supported learning. So when it designed its sprawling 550,000-square-foot campus, paid for with…

In 2003, the United States Supreme Court decided on two cases that involved affirmative action policies for admission to the University of Michigan at Ann Arbor Law School and the College of Literature, Science and the Arts. Those cases, "Gratz v. Bollinger" (2003) and "Grutter v. Bollinger" (2003) had implications for the…

The imperative for prospective teachers, school districts, Illinois policy makers and the public as a whole to know more about teacher preparation is the motivation behind this report. At the request of Advance Illinois, the authors evaluated 111 undergraduate and graduate programs in 53 education schools as well as three "independent…

Advanced Placement[R] (AP[R]) courses provide high school students an opportunity to be exposed to the rigors of college while they are still in high school. Since school policies play a role in the opportunities for students to pursue these courses, educational leaders must be aware of the ways in which their personal beliefs and school practices…

Principals are very aware that there is a great deal of competition in attracting qualified teachers of mathematics to their school, since there are just not enough qualified mathematics teachers out there. Recent studies of the qualifications of teachers in Australian schools have confirmed that there is a crisis in the supply of qualified…

The Career and Technical Education (CTE) Center at the Oneida-Herkimer-Madison (OHM) BOCES (Board of Cooperative Educational Services) in New Hartford, New York, has seen enrollments increase almost 17 percent in the past four years. However, the center is always looking ways to improve its marketing strategies. The center conducted a survey of…

Some of the long-term and short-term successes and the progress of the Chemistry Merit Program are highlighted and updated at the University of Illinois at Urbana-Champaign (UIUC). The results show that the program is vital for the university and for the science and technology sectors.

Those involved in higher education understand that the admissions process has less to do with rewarding each student's past performance--although high performance is clearly essential--than it does with building a community of diverse learners who will thrive together and teach one another. Reports have noted that many leading public universities…

As recruitment budgets continue to tighten and with fewer colleges reporting application increases for their freshmen classes, enrollment managers must continue to explore all potential sources of recruitment talent. Alumni are often an underutilized or sometimes poorly utilized resource in recruitment efforts. Younger alumni, for example, may…

Outlines nine techniques to use in recruiting students for journalism programs. (GT)

Assuming that an institution of higher education sees a need to devote resources to merit scholarships while continuing a strong need-based program, examines how the institution can do this, what impact it will have on enrollment, how scholarships should be marketed, and how much money will be required. (NB)