Are colleges and universities doing enough to take advantage of Web 2.0 and social networking tools in their recruitment and retention efforts? "Not even close," says Sam Richard, a 23-year-old junior in the College of Public Programs at Arizona State University in Phoenix. Richard is one of six students in ASU's Student Ambassadors for…

The authors conducted an analysis of 1,049 graduates from post-graduate business programs at an Australian university primarily to determine whether students from nonbusiness backgrounds, after completing a business preparation program, perform at the same academic level as students with prior studies in business. The authors found that students…

This report provides summary information concerning personnel, revenues, expenses and other comparative variables of men's and women's intercollegiate athletics programs at NCAA member institutions for the 2005-2006 fiscal year. The summary information may be used to help track gender-equity issues at the collegiate level. This report is the…

The purpose of this study was to conduct a qualitative investigation of student narratives (N=167) about the contemporary issue of recruiting high-profile African American male student-athletes. Participants were asked to view a scene on recruiting from the film, "The Program" (1994). Participants were then presented with questions regarding a…

This article presents a study of how to attract students from the Asian markets to pursue higher education in Hong Kong. The study found that the strategies of internationalization, at both the system level and the institutional level, attempted to address problems generated from the barriers of exporting higher education and so build on the…

Internationalization is a multifaceted concept, with many different interpretations, emphases and purposes. Its amorphous nature is captured in this comparative case study of the internationalization of two contrasting universities: one in the UK, the other in Hong Kong. The cases represent two distinct models of internationalization: the…

Because of the lack of diversity in many communities in the USA, there is both a need and an opportunity to import diversity through the arts into these communities through special programs. This article describes one such program undertaken by a US university making use of a pre-existing student/faculty exchange program with a university in the…

Enrollment management has become an important leadership function on many college and university campuses. It is also attracting critical attention here and abroad among observers of the system of postsecondary education. With this essay, the authors continue a series that examines policies and practices that are central to campus-based efforts to…

Each year thousands of Native students enroll at tribal colleges. Many say the close proximity to home is a draw for them. Others check out the facilities, and some might look over the staff roster and ask how many Native instructors work at the college. Several factors go into their decisions to enroll in a particular tribal college. For their…

Over the last decade, higher education institutions in the U.S. have faced increased competition and expenditures coupled with declines in financial support. Furthermore, they often have been forced to cater to the needs of an increasingly diverse group of students and must design service strategies based on the unique needs of each group. This…

This publication welcomes students attending one of the American Association of Community Colleges' (AACC's) international fairs during Fall 2007 in Jakarta and Surabaya, Indonesia; Ho Chi Minh City, Vietnam; Hong Kong and Macau, China; and Seoul, Korea. AACC holds these tours to acquaint international students in Asia with the benefits of…

The Miami Valley Career Technology Center (MVCTC) uses its Student Ambassador Team to help market career and technical education to other students. The MVCTC Ambassador Team is made up of 34 senior students nominated in their junior year by their career-tech and academic instructors. The students represent a cross section of career/technical…

Industry's needs for highly skilled workers are not currently being met. The U.S. needs more than a half-million people in skilled worker training programs now. Not enough young people are choosing to be trained in these areas, and compounding this problem is the reality that the average age of the current skilled labor force is 55--ready for…

In 1985, then American Association of Community Colleges (AACC) President Dale Parnell wrote of the "neglected majority," a phrase he coined for the astounding 70 percent of high school graduates who did not plan or aspire to attain baccalaureate degrees. Twenty-two years later, community college and public policy leaders still face the…

Effective school-choice plans depend on the quality of information available to families. Examining the promotional materials provided by different schools in a highly competitive and diverse urban area tells us not only about the quality of that information but also how schools respond to competitive incentives. This analysis outlines an economic…