Colleges regularly engage in conversations about enrollment planning, curricular change, athletics, and many other topics. Yet those same institutions fail, or at least struggle, to resolve crucial issues about diversity. That does not imply that campus efforts to increase diversity are stagnant. Rather, it suggests that, although diversity…

Ranked purely on the basis of the available reliable and valid measures, the demographic composition of incoming medical students fails to meet societal concerns regarding under-represented minorities (URM). Admissions offices are squeezed, administratively and legally, between honouring objectively measured individual merit and addressing…

Recruiting, preparing, and retaining high quality secondary mathematics and science teachers are three of the most critical problems in the nation's urban schools that serve a vast majority of children from socially and economically disadvantaged backgrounds. Although the factors contributing to these problems are complex, one area that has caught…

Have you updated your Web site today? Is it possible that answering "yes" to this simple question is the key to the success of your marketing and recruiting efforts? In the current recruitment arena, the ability to update and maintain this one high-value asset (your Web site) might be the key to the potency of your institutional…

In this paper, we report on an inquiry exploring the experiences of 10 mainland Chinese student teachers of English so as to understand why they came to Hong Kong for a teacher education programme. The study revealed that these students were largely attracted to teaching in Hong Kong because of its extrinsic benefits such as professional…

In India's beleaguered higher-education system, the Indian Institutes of Technology (IIT) stand apart. The seven institutions have turned out some of the world's finest engineers and computer scientists, eagerly recruited by top graduate schools in the United States. Many of the institutes' graduates have gone on to become the chief executives of…

The proportion of ethnic minorities in the LIS school student population has remained significantly lower than in the U.S. population: in 2002, ethnic minorities constituted only 11.3 percent of the LIS student population, compared to 31.3 percent of the U.S. population. Despite efforts by LIS schools and associations in recruiting and retaining…

Objective: The authors evaluated procedures for recruiting college students for sexually transmitted disease (STD) testing as part of a research study examining the impact of HSV serologic testing. Participants: A convenience sample of 100 students was drawn from students aged 18 to 35 years enrolled at one university in a mid-Atlantic state…

Many recent teaching initiatives in engineering education have the underlying premise of improving student engagement with global issues and providing first-hand experience of complex problems associated with sustainable development and production. A greater understanding of actual motivational drivers may help in student recruitment and…

This paper characterizes and evaluates the student allocation in the Portuguese public higher education system. It describes the supply and demand sides of the system by looking at the "numerus clausus" across areas of study and institutions, institutions' degree of diversity, and performance and adjustment indicators based on students'…

Examines the process of marketing smaller colleges and identifies the possible application of marketing principles and techniques currently used by the business community which will help to improve recruiting efforts. (JAC)

Discusses the use of radio, television, word of mouth, and print in attracting adult illiterates to basic literacy classes in public libraries. (CHC)

Describes a year-round plan for selecting and recruiting members for the high school yearbook staff. (TJ)

Discusses why customized financial aid packages designed to attract selected students to fill a desired niche can jeopardize a college's fiscal health. (EV)

Discusses the advantages to colleges and universities of "branding" and "positioning" their schools in the minds of students. Offers examples of successful positioning by colleges. (EV)