Vocational educators must demonstrate to the community that vocational-technical education is critical to the future of students as well as to the success of the nation's economic system. (Author)

A smart marketing plan creates emotional attachment and loyalty in a school's prospective students, but how does a school go about creating this type of positive environment?. In this brief paper, the author describes a step-by-step approach that he created--the enrollment funnel. The enrollment funnel is a systematic method of moving…

The importance of college degree completion for U.S. society and economic competitiveness makes it imperative to improve educational outcomes for Latino students. Institutional leaders, educators, and policymakers who recognize this imperative are challenged to determine what they can do to improve educational outcomes for Latino students.…

Since 1994, the U.S. Department of Education (USDE) has provided funding to new charter schools through Charter School Program (CSP) grants designed to provide support for the planning and implementation of effective new charter programs. Grants are awarded to state education agencies, which then provide funding to approved charter schools through…

This paper reports the findings of a study involving the selection process that adult graduate students used when choosing to pursue and attain an advanced business degree at Southern Wesleyan University. This study includes a comparison of the initial priorities used in the selection process to priorities that remain important in retrospect. The…

Administered by the Department of Labor (Labor), Job Corps received about $1.6 billion in program year 2007 and served about 60,000 students. Some have expressed concern that Job Corps centers are not meeting planned enrollment goals, particularly for women. To address these concerns, the Government Accountability Office (GAO) reviewed the: (1)…

The Information Systems (IS) discipline is facing a sharp downturn in student enrollments. Despite the steady decline in students pursuing the IS major, the demand for information technology (IT) professionals continues to increase. These trends indicate that there might be a shortage of qualified IT employees in the near future. In order to…

Many institutions of higher education are hesitant to consider themselves as customer-driven entities. Even the suggestion of the term customer can arouse many emotions, preconceptions, and misconceptions. The idea that students are partners in developing and delivering quality education threatens the historic, traditional academic role of faculty…

Too often, conversations and policy debates about higher education ignore a key group of students, the forgotten majority: adult, "nontraditional" learners. In particular, the author argues, community colleges have lost some of their initial edge in the adult market, and are not growing to meet the needs of nontraditional students. She explores…

Understanding what consumers expect from a service provider prior to consumption is necessary for marketers because expectations provide a standard of comparison against which consumers judge the performance of that service provider. This study is an in-depth investigation into consumers' pretrial multi-expectations of service quality within a…

This study provides insight for educators and administrators into differences between students enrolled in Web-based and traditional classes as online learning enters the growth stage of its product life cycle. We identify characteristics that differentiate online students from those who prefer traditional education methods in order to offer more…

The number of international students enrolled in American colleges and universities rose by 3.2 percent last fall--the first significant increase since 2001. Those results appear in the latest edition of "Open Doors," an annual report on international academic mobility published by the Institute of International Education and supported…

Significant factors within UK higher education include explicit competition, regulatory demands and pressures to maintain student numbers despite tuition fee increases. Universities have responded by more actively managing finances and quality but seemingly not staff time. This paper sets out findings on the processes and practices surrounding…

This article describes a small-scale research project undertaken as part of the coursework in a Doctor of Education programme. The project investigated the organisational images or identities portrayed by ten secondary schools in Auckland, New Zealand on their school websites. The recent proliferation of school websites has provided schools with a…

Colleges and universities need to support their basic science research and education missions while simultaneously upgrading or replacing aging infrastructure, and finding ways to attract top faculty and students. To satisfy all these demands, higher-education institutions are constructing state-of-the art science facilities that are expected to…