Used focus groups to examine characteristics of effective graduate school Web sites. Arrived at recommendations and practical advice on Web site design for graduate school administrators. (EV)

This article defines the problem of identifying a vast and often ignored market of potential accounting majors and describes a program undertaken by Wayne State University in Detroit, Michigan, to reverse this decline without compromising the quality of the program. (JOW)

Describes the efforts of Florida's Orange County Public Schools' public relations committee to recruit and retain vocational-technical education students. Indicates the importance of a public relations plan that includes goals, strengths and weaknesses, target audience, catchy slogan, outline of strategies, organization, costs, and evaluation.…

Examines trend toward more aggressive student recruiting strategies by colleges and universities, applying a model that assesses five competitive forces-cause and effect of competition, the expanding marketplace, substitute products, buyer power, and supplier power, and examines various strategies for dealing with these competitive forces, such as…

As one of the nation's top virtual university systems, the Tennessee Board of Regents' Online Degree Programs (RODP) has a great story to tell. And at Tennessee Tech University, Kevin Liska and students in the Business-Media Center specialize in telling great stories through technology. Together, the two groups will soon release marketing…

Several US colleges, in their relentless pursuit of prestige, become obsessed with attracting students with increasingly extravagant student unions, dormitories, and other facilities. J. Douglas Toma, an associate professor at the Institute for Higher Education at the University of Georgia who is working on a book about the competition for status…

Since 1994, the U.S. Department of Education (USDE) has provided funding to new charter schools through Charter School Program (CSP) grants designed to provide support for the planning and implementation of effective new charter programs. Grants are awarded to state education agencies, which then provide funding to approved charter schools through…

Since 1994, the U.S. Department of Education (USDE) has provided funding to new charter schools through Charter School Program (CSP) grants designed to provide support for the planning and implementation of effective new charter programs. Grants are awarded to state education agencies, which then provide funding to approved charter schools through…

This case study probes recent developments in a number of academic and non-academic aspects of a private research university in response to current globalization trends. Under the name of internationalization, university administrators and external firms are emerging as powerful decision-makers shaping academic content and even academic…

If the State of Ohio is to grow and prosper, it must raise the education level of its population. The goal of this 10-year strategic plan is to raise the educational attainment of the state each year, and to close the gap between Ohio and competitor states and nations. To accomplish this goal, stakeholders must do three things: (1) Graduate more…

If the State of Ohio is to grow and prosper, it must raise the education level of its population. The goal of this 10-year strategic plan is to raise the educational attainment of the state each year, and to close the gap between Ohio and competitor states and nations. To accomplish this goal stakeholders must do three things: (1) Graduate more…

Student evaluations of university instruction have long been used to evaluate the teaching performance of instructors of all ranks. In spite of the widespread use of the data acquired from student evaluations for the purpose of determining faculty teaching effectiveness, a review of the literature in the area indicates that questions concerning…

This article reports that the number of international students enrolled in American colleges in the fall of 2007 shattered previous records and represents the largest one-year increase in decades, according to new data from the Institute of International Education. Educators and government officials say the bounce indicates that hostile…

The purpose of this qualitative study is to analyze how advertising affects a student's search and community college choice among the plethora of community colleges, career/technical schools, universities, and other influencers. The results of the research indicate that parents, friends, high school counselors, economics (i.e., money), and…

In response to a UK government drive to improve maths teaching in schools, the South West London Maths Enhancement Course (MEC) has been set up through collaboration between three higher education institutions (HEIs) to provide an efficient route for non-maths graduates in employment to upgrade their subject knowledge and give a smooth transition…