Undergraduate engineering institutions are currently seeking to improve recruiting practices and to retain engineering majors particularly by addressing what many studies document as a major challenge of poor instruction. There is an undisputed need for instructional practices that motivate students in addition to facilitating the transfer of…

The purpose of this dissertation is to examine the attitudes of computer science faculty members towards undergraduate teaching. The questions addressed in this study are: (1) How important is effective teaching to computer science faculty members at the undergraduate level and how important do they perceive effective teaching to be to their…

The purpose of this study was to examine students enrolled at community colleges and universities in North Carolina about their perceptions of their college preparation experiences. The study specifically examined student perceptions as to the role that high school teachers, high school counselors, parents, and college admissions and recruiting…

Reviews strategic variables available to those planning continuing education marketing programs. Discusses generic competitive strategies: (1) overall cost leadership, (2) differentiation, and (3) specialization. Mentions several potential problems. (CH)

While student recruitment and the promotion of Catholic schools should always be community-wide efforts, neighborhoods traditionally producing large percentage of Catholic school students should be identified and targeted as natural school constituencies. Describes the marketing efforts of Saint Augustine and Saint Monica Schools in New York. (DMM)

An analytical decision-making framework is presented and described. Guidelines for strategy formulation and effective implementation of marketing concepts and techniques in educational planning are provided. (SK)

Asserts that the revised Taxonomy has the potential to provide a common framework and language for connecting current teachers with prospective teachers, illustrating how teacher recruitment efforts that target high school students can use the revised Taxonomy to plan units and how the revised Taxonomy enables participating high school students to…

Describes how, after a basketball recruiting violation made national headlines, the board of St. Bonaventure University acted decisively. (EV)

Fit a statistical model to historical college enrollment data, testing whether the model could accurately predict enrollment out-of-sample, and used the results to segment admitted students into groups so that different recruitment and marketing interventions could be applied to encourage enrollment. (EV)

Using a five-level relationship marketing model, four-year college and university Web page content was analyzed focusing on pre-transaction student recruitment strategies in three content areas: applications, faculty, and tours. Descriptive and statistical results indicate increasing amounts of interactivity and two-way communication from 1997 to…

Investigated from two perspectives the Internet's role in communicating educational opportunities: students' Internet use to facilitate information search and decision making, and educational institutions' e-business adoption and implementation. Two surveys of international students and face-to-face interviews with marketing executives from nine…

Discusses the business of higher education where, shielded by laws, traditions, and folkways, college costs have risen without regard to productivity. Looks at how some are offering tuition at bargain rates to attract students. (JOW)

Guidelines are offered for more effective use of college campus recruitment videos. Suggestions include mailing tapes to selected students; supplying tapes to feeder schools and counselors; displaying the video at off-campus recruitment events; and showing the video on television. Additional targeting ideas (such as use with international…

Discusses how a growing number of states and school districts are using public service announcements (PSAs) to recruit students. Describes how a world-class decathlete appeared for free in a PSA for the Idaho Division of Vocational Education. (JOW)

Describes market segmentation and how the principles of segmentation can be applied to the adult education market. Indicates that applying segmentation techniques to adult education programs results in programs that are educationally and financially satisfying and serve an appropriate population. (JOW)