College and university fund-raising programs that combine some characteristics of centralization and some of decentralization can be very successful and also pose unique administrative challenges, as illustrated in the experiences of a number of diverse institutions. Collaboration and clear communication are keys to effective administration. (MSE)

At George Mason University (Virginia), a consulting firm designed a program to train university administrators to deal with the media effectively. On-camera simulations, followed up with practice sessions in the university's telecommunications department, were an effective method of preparing for difficult media questions. (MSE)

Volunteer fund raisers for colleges bring enthusiasm, perspective, motivation, and influence to the task of soliciting gifts. They stretch staff time, fill out the fund-raising team, and cost little. Careful definition of responsibilities, recruitment, training, and monitoring and rewards for good work are essential to getting the best results.…

Traces the history of community college funding. Contends that state and federal appropriations will never again provide sufficient funds for innovation and excellence in higher education. Underscores the current need for resource development programs, and an institutional climate that makes resource development the business of every college…

Those who manage college alumni association World Wide Web sites should prepare for three trends: (1) alumni Web sites are featuring more valuable offerings, including forms to update personal information, program information, extensive class home pages, and class notes; (2) more campuses are using professional designers; and (3) campuses are…

College and university fundraisers are recognizing their international alumni's willingness as donors, but making the most of these potential donors requires explaining the concept of philanthropy, unknown in some cultures, researching prospects through a variety of sources, and preparing carefully for the cultural context of meetings overseas.…

With increased costs and decreased funding, it will be increasingly necessary for academic library directors to become heavily involved in fundraising, or development. Discussion includes systems development; funding sources; staffing and organization; and impacts of fundraising on the administration, staffing, and organization. (AEF)

Ideas are offered for targeting groups in college and university fund raising, including reunion class giving, using volunteers, soliciting parent giving, asking faculty and staff to give, and helping students establish an early giving habit. Specific solicitation strategies are provided for each group. (MSE)

A summer camp expanded into year-round operation one step at a time. Initial steps included identifying the camp mission, history, and assets. Successive steps became larger and included expanding the program within the mission, increasing marketing efforts, developing natural resources, creating plans for maintenance and improvements, and…

Discusses the importance of developing a comprehensive grants development process to advance community college strategic plans, especially in the current economic climate. Details the process as developed and implemented by Sinclair Community College (Ohio). States that colleges that employ methodical processes and effective operating systems to…

Addresses the many issues community colleges currently face, including decreased state and federal funding, increased competition from for-profit colleges, the digital divide, and enrollment and retirement trends. Suggests that institutions interact with their environments in better, fundamentally different ways. (Contains 14 references.) (NB)

This chapter examines challenges and options available to community college presidents as their institutions increasingly rely on unstable revenue streams. Presidents, particularly those at institutions with limited access to strong local tax support, require new and expanded fiscal leadership skills.

The early history of private support to state universities in the United States followed an inconsistent pattern. From the chartering of the first state university in 1785 through the antebellum period, state universities followed patterns of raising support established by the colonial colleges and relied on a combination of public and private…

In a period of declining state support for education, we argue S/FL teachers and teacher educators would do well to become oriented to language program preservation and advancement. We discuss three areas such an orientation could take, namely organizing, direct action, and fundraising, so that teachers and students can become more involved in…

Loyal alumni are a mainstay of financial support for many universities. This empirical study of university alumni situates the emerging theory of brand community within the world of university development and advancement. The study measures key relationships that one would expect to find in a healthy university brand community. Most importantly,…