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Keeton, Morris T.; Sheckley, Barry G. – CAEL Forum and News, 1994
Indicates that colleges who welcome a more diverse student body often have increasing enrollments and decreasing graduation rates. Suggests the importance of understanding a student's aspirations and expectations and of supporting a set of ideas and values that will help in the pursuit of college studies. (JOW)
Descriptors: Cultural Differences, Higher Education, School Holding Power, Student Recruitment
Peer reviewedBowen, Brent; Carstenson, Larry; Hansen, Frederick – Journal of Air Transportation World Wide, 1999
Discusses student recruitment in aviation education and establishes that internal recruitment methods are the most productive and cost effective. Provides examples of recruitment strategies based on a model of action research. (JOW)
Descriptors: Action Research, Aviation Education, Higher Education, Models
Peer reviewedDurgin, Kerry L. – Journal of College Admission, 1998
Analyzes the rhetorical arguments of admission viewbooks to consider the brochures' effectiveness as communication vehicles. Offers advice to higher education institutions about the production, use, and student reaction to viewbooks. (Author/MKA)
Descriptors: College Bound Students, Higher Education, School Catalogs, Student Recruitment
Peer reviewedHoldford, David A.; Stratton, Timothy P. – American Journal of Pharmaceutical Education, 2000
Outlines a marketing plan for recruiting students into pharmacy school-based graduate programs, particularly into social and administrative sciences. Addresses challenges and opportunities when recruiting, the need to clearly define the "product" that graduate programs are trying to sell to potential students, types of students…
Descriptors: Graduate Students, Graduate Study, Marketing, Pharmaceutical Education
Suggs, Welch – Chronicle of Higher Education, 2001
Discusses the increasing recruitment by college coaches of foreign athletes. Explores whether Americans are losing valuable scholarship and training opportunities to foreign students. (EV)
Descriptors: Athletes, College Athletics, College Students, Foreign Students
Brownstein, Andrew – Chronicle of Higher Education, 2001
Explores the reaction of other institutions to Princeton's announcement that incoming freshman will receive grants rather than loans. Discusses the policy's implications for recruitment of the most talented students and available aid for low-income students. (EV)
Descriptors: Educational Policy, Student Financial Aid, Student Recruitment, Tuition Grants
Newby, Gregory B. – Proceedings of the ASIS Annual Meeting, 2000
Presents a proposal for a panel discussion that intended to increase the coordination and understanding among the many and varied information science undergraduate programs. Topics to be discussed included the possible role of ASIS (American Society for Information Science) in identifying a common model curriculum and opportunities for student…
Descriptors: Curriculum Development, Information Science Education, Student Recruitment, Undergraduate Study
Selingo, Jeffrey – Chronicle of Higher Education, 2002
Describes how more regional public institutions are opening honors colleges to raise their profiles and attract better students. (EV)
Descriptors: Higher Education, Honors Curriculum, Public Colleges, Reputation
Coffey, J. Steven; Wood-Steed, Ruth – American School & University, 2001
Illustrates how college and university student centers are becoming the institution's marketing tools. Explores how the Millennium Center at the University of Missouri in St. Louis exemplifies this new trend. (GR)
Descriptors: Educational Facilities Design, Higher Education, Student Recruitment, Student Unions
Paul, David A. – Journal of General Education, 2005
Higher educational institutions face fundamental challenges as they adapt to increasingly competitive markets. This literature review provides a context on markets, failure, and turnarounds, and discusses the literature on the shift of the higher educational industry into competitive markets. The literature on turnarounds in the corporate…
Descriptors: Higher Education, Organizational Change, Competition, Enrollment Trends
Mukerji, Siran; Tripathi, Purnendu – Journal of Distance Education, 2004
Education can develop intellectual capability in people, which may in turn lead toward development of a more humane society. Open and distance learning (ODL) has provided one means of achieving social objectives democratically. In India significant success has been achieved through a network of 10 open universities and 104 institutes of open and…
Descriptors: Open Universities, Distance Education, Marketing, Foreign Countries
Matutina, Robin E. – Journal of School Nursing, 2008
The purpose of this literature review is to illustrate the importance of initiating nursing recruitment during the middle school years. Data sources included citations from the years 1989 to 2006. The study focused on middle school students 9 to 13 years of age in Grades 6 to 8. One survey compared middle school students' perceptions of an ideal…
Descriptors: Middle School Students, Middle Schools, Student Attitudes, Career Choice
Dogra, Nisha; Edwards, Ruth; Karim, Khalid; Cavendish, Susan – Advances in Health Sciences Education, 2008
Background: Recruitment into psychiatry is correlated with the quality of undergraduate medical school teaching programmes and with a commitment of major resources to teaching students. There is an extensive literature related to attitudes towards psychiatry but less on the learning and teaching of psychiatry. Aims: To identify the current issues…
Descriptors: Medical Schools, Psychiatry, Student Attitudes, Student Recruitment
Mills, Andrew – Chronicle of Higher Education, 2008
A herd of camels meanders through the 115-degree heat as sand billows across the abandoned stretch of desert that once was to be a branch campus of George Mason University. Nearby, alongside the road that leads into the tall sand dunes is a sign that reads: "REDUCE SPEED: MOVING SANDS AHEAD." The sign is intended for motorists, of…
Descriptors: Higher Education, Campuses, Universities, Foreign Countries
Meyer, Peter – Education Next, 2007
As most educators know, Catholic schools work and have worked for a long time. Sociologist James Coleman and colleagues Thomas Hoffer and Sally Kilgore, in 1982, were among the first to document Catholic schools' academic successes, in "High School Achievement: Public and Private Schools." A variety of studies since, by scholars at the University…
Descriptors: Public Sector, Nuns, Charter Schools, Catholic Educators

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