Purpose: The purpose of this research is to look at the development of schools in their communities and the tension within it. Existing theories in social development and school administration suggest that community is a place where individuals construct identity, and that a school needs to form partnerships with its community, so that together,…

Since the late 1990s, enrollments in Information Technology and Information Systems-related academic programs have declined sharply. This paper addresses possible causes of the enrollment decline, and some of the "myths" regarding careers in IT/IS are dispelled. A number of efforts underway at various universities and professional organizations in…

A group of similar small colleges that compete for the same caliber of student has united one week each year for the benefit of all. By making a common presentation to selected school officials and prospective families, these colleges hope the public will become better informed about the available choices. (Author)

The author discusses the advantages of collaboration among continuing education programs. Types of collaboration are described. (CH)

In light of decreasing numbers of students majoring in physical education and decreasing job opportunities in the profession, the real challenge is how physical education departments can survive. One possible tactic is to attract students in search of career opportunities as alternatives to coaching and teaching. (MT)

Attracting minorities to natural resource education programs will require innovative recruitment programs. This article outlines such a program initiated by the Ohio State University's School of Natural Resources. (LHW)

To combat the trend of mandatory physical education courses only through the tenth grade, dance teachers must offer a quality program which will motivate students to elect dance courses. A dance program at Woodrow Wilson High in Long Beach, which has students on waiting lists, is described. (MT)

Describes the use of research-based and personal-based aspects of student recruitment and suggests that a creative combination of the two can lead to a more effective admissions program. (JAC)

Suggests that a combination of institution commitment, admissions professionalism and marketing know-how is a necessary prerequisite for success in today's competitive college admissions market. (BL)

Illustrates the publicity campaign used by Mountain View College, Texas, in which testimonials by former students are used as advertisements for the college in local newspapers. (AYC)

The author suggests ways in which the continuing education program administrator can find and use sources of marketing information and techniques to expand and effectively promote continuing education programs. (SK)

Reviews procedures used to compute participation rates, analyze some problems arising during these computations, and discuss their application to two educational planning products--recruitment and enrollment projections, particularly as they are used in the planning of higher education. (Author)

Describes the design of Eastland Career Center's new cosmetology laboratory in Columbus, Ohio; the aim was to provide a hip, high-end salon image that operates functionally for classroom purposes and draws more students to the school's cosmetology program. (EV)

Responses were obtained from 382 of 607 students and 27 of 36 faculty in automotive technology. Both groups cited program reputation, university reputation, campus visits and high school/community college teachers/counselors as effective recruitment influences. Students thought parents and relatives were more influential than faculty did.…

In a four-round Delphi study, 18 secondary agriculture teachers identified and rated student recruitment problems. Consensus was reached on these items: scheduling difficulties, finding time to recruit, student involvement in other activities, access to students, competition from other programs, lack of counselor support, increased graduation…