Examines admissions and recruitment material mailed to prospective students from thirteen historically Black institutions. The material was analyzed and evaluated on the basis of timeliness and completeness. Results reveal variations in quality among public and privately supported institutions. Significance of these results and specific…

This article reviews a project at Fordham University to promote fresh thinking about the problem of increasing access and diversity on college campuses. Based on this project, staff members made changes to the admission process, which generated broader and, sometimes, new ways of recruiting and reviewing students. (GCP)

Focus groups can be a useful tool for program promotion and development and recruitment in business administration. Participants and moderators must be carefully selected, and the interview guide should include open-ended questions. Generalizations drawn from the data should be made with caution. (SK)

Provides ideas on how to improve the staff of a student newspaper and the newspaper's quality: cover the newspaper as a beat like any other organization at school; be enthusiastic in news coverage; form mutual support networks among the student staff; recruit a variety of student reporters; and recruit student specialists, such as graphic…

Responses from 74 of 85 secondary agricultural teachers surveyed revealed effective recruiting practices such as visiting students or using new technologies were not often used because they were time consuming; Future Farmers of America (FFA) activities form high percentage of recruiting practices; and teachers who were FFA members in high school…

Discusses the need to confront the negative aspects of sex-role stereotyping and to increase efforts to recruit nontraditional students in vocational education programs. Suggests simple, inexpensive ways to improve nontraditional student recruitment. (JOW)

The effectiveness of the collaborative Nursing 2000 model in promoting nursing careers was evaluated through a survey of 1,598 nursing students (637 responses). Most effective techniques were the "shadow a nurse" program, publications, classroom and community presentations, and career-counseling telephone calls. (SK)

Describes four organizations that have successfully planned and executed several partnering activities that have resulted in an increase in the enrollment and retention of students, particularly women and minority undergraduates. (Author/CCM)

States that similarities between education and other services may not be sufficient to conclude that services marketing methods can be easily transferred to all markets in higher education. Article identifies and discusses why higher education marketing is a particular challenge. Suggests that understanding these challenges can help in making…

A survey of 60 engineering students at the University of the Pacific found that 55, including most of the international students, considered the mandatory cooperative education program important or very important in choosing the school. A survey of prospective students indicated that the mandatory program was not an enrollment deterrent. (SK)

Presents the history of the Cleveland Council of Black Nurses, formed in 1972 after the dissolution of the National Association of Colored Graduate Nurses. Discusses struggles with discrimination in education and employment and the current challenges of recruiting and retaining African-American nurses. (Contains 51 references.) (SK)

Focuses on the creation of an undergraduate recruiting funnel directed at traditional-age students. Most colleges have recruiting funnels, a series of contacts that move a prospective student from initial contact through the campus visit to matriculation. Discusses goals and strategies to include in the design of successful recruiting funnels.…

In 1993, the UK Economic and Social Research Council funded the Parental and School Choice Interaction (PACSI) Study into the marketisation of education, conducted by the author along with Philip Woods and Ron Glatter of the Open University. The findings from the PACSI study highlighted the localised and complex nature of markets in education and…

Attracting quality students in sufficient volume requires schools to do the right things right. Doing right things right is a combination of what they do and how well they do it. Successful enrollment marketing, like all good marketing, depends on consistency of effort and doing enough of the right things in the right way, repeatedly. Here, the…

Few positions on a college campus have evolved more than that of the chief marketing officer (CMO). Even a few years ago, this person, and position, did not exist. Of late, however, as colleges and universities have begun to appreciate the potential that integrated marketing communications has to offer them, more and more institutions have begun…