Presents the history of the Cleveland Council of Black Nurses, formed in 1972 after the dissolution of the National Association of Colored Graduate Nurses. Discusses struggles with discrimination in education and employment and the current challenges of recruiting and retaining African-American nurses. (Contains 51 references.) (SK)

Focuses on the creation of an undergraduate recruiting funnel directed at traditional-age students. Most colleges have recruiting funnels, a series of contacts that move a prospective student from initial contact through the campus visit to matriculation. Discusses goals and strategies to include in the design of successful recruiting funnels.…

In 1993, the UK Economic and Social Research Council funded the Parental and School Choice Interaction (PACSI) Study into the marketisation of education, conducted by the author along with Philip Woods and Ron Glatter of the Open University. The findings from the PACSI study highlighted the localised and complex nature of markets in education and…

Attracting quality students in sufficient volume requires schools to do the right things right. Doing right things right is a combination of what they do and how well they do it. Successful enrollment marketing, like all good marketing, depends on consistency of effort and doing enough of the right things in the right way, repeatedly. Here, the…

Few positions on a college campus have evolved more than that of the chief marketing officer (CMO). Even a few years ago, this person, and position, did not exist. Of late, however, as colleges and universities have begun to appreciate the potential that integrated marketing communications has to offer them, more and more institutions have begun…

This review provides a synthesis of the scholarship that has sought to expand the understanding of educational marketing practice in schools. The following research questions guided this review. What are the common themes and characteristics that emerge from research about marketing in schools? What remains underdeveloped in the characterization…

According to the OECD, the value of global annual trade in 1999 in higher education has been estimated at USD 30 billion. Australia is a major participant in international education: it is the third-largest international student destination in the English-speaking world behind the United States and the United Kingdom. In recent times, the…

In this article, we discuss the development of online courses in higher education in terms of the in- structional quality and economic costs. In our conceptual analysis, we point out problems in developing online courses with sufficient quality due to limited funds being made available for online course development. Moreover, economic costs exist…

The mission for Urban SEALS (Special Education Academic Leaders), a federally funded doctoral preparation program, is to prepare doctoral-level special educators, including those who are culturally and/or linguistically diverse (CLD) to assume leadership roles in the education of urban students with disabilities who are CLD. This report provides…

Through the voices of students and teachers at an elite coeducational private school and a school situated in a low socio-economic area, this paper explores the potential consequences for students of school alignment or misalignment with the structural imperatives of the broader Queensland senior secondary education system. Although the schools…

Now in its fourth year, PR[superscript 2]EPS is a National Science Foundation funded initiative designed to recruit high school students to attend college majoring in the physical sciences, including engineering and secondary science education, and to help ensure their retention within the program until graduation. A central feature of the…

All of the admissions research says that prospective students and their parents want to know something about the mysterious people who do the professing. They want to ask questions in a public forum; they want to visit classes; they want private meetings with department chairs; and they want admissions people to call them on the phone to explain…

The Voluntary System of Accountability (VSA) provides a framework for public universities to provide evidence of success and increase public confidence. The goals of the VSA are threefold: (1) Demonstrate greater accountability and stewardship to the public; (2) Enhance effective educational practices by measuring educational outcomes; and (3)…

It would be extremely satisfying for career and technical educators to have plenty of students sign up for their programs. In addition, it would be a more satisfying for them if they can make money out of their programs. In this article, the author provides ideas on how teachers can get the industry involved in their programs.

State oversight for teacher preparation programs mostly ignores the impact of graduates on the K-12 students they teach, and it gives little attention to where graduates teach or how long they remain in the profession. There is no evidence that current state policies hold programs to high standards in order to produce teachers who can help…