Outlines a series of creative ideas designed to increase the membership and effectiveness of a campus music organization. Ideas are collected under the broad categories of recruitment, retention, programs, special events, and fundraising. Suggestions include partnerships with other organizations, mentoring programs, and others. (MJP)

The five institutional issues rated most important for 1994 by college trustees, presidents, and other leaders include tuition policy and financing; planning and budgeting needs and processes; productivity and cost control; establishing and fine-tuning institutional mission and strategy; and directions in charitable giving. (MSE)

Advice on gathering information about foundations for college fund raising is offered. Information sources should be evaluated based on cost, quality, reliability, completeness, and ease of use. Noncommercial and commercial sources can both be useful. (MSE)

Advice is offered for making college alumni reunions successful fund-raising events, illustrated with ideas used by several institutions. Suggestions include long-range planning, leadership by complementary cochairmen, recruitment of committed volunteers, flexible structuring of class committees, continual coaching of volunteers, and establishing…

Provides guidelines for school librarians and educators seeking funds for information technology from service groups, corporations, and foundations. Step-by-step advice is given for researching sources, building a team, clarifying objectives and procedures to enhance proposal writing, and keeping the funding source informed and involved. (EA)

America's economic difficulties, and therefore higher education's fiscal problems, will not respond quickly to change. Institutions must look for additional revenue sources, including tuition, philanthropy, and increased enrollment. Colleges need to acknowledge the reality of the situation, define missions carefully, make hard choices, address…

Classic problems between college fund raising and public relations professionals include misunderstanding of roles, unrealistic expectations, differing goals and perspectives, and inequity of administrative support. Cooperation can be fostered through communication about goals, shared objectives, reduced isolation, teamwork, open communication,…

Advancement offices in higher education can ensure that they will get the most value from their computer purchases by becoming educated about issues and options, developing a plan and standards, tracking the technology, ignoring brand names, requesting discounts, considering used equipment and prepared software, consulting, using available…

Discusses the diversity of academic library users and the need for community awareness planning, and describes a program developed at Bowling Green State University libraries that evolved around a celebration of National Library Week. Topics discussed include free computer searches, displays and exhibits, publicity, read-a-thons, fundraising, and…

The annual report, still vital to most colleges, is a key tool in communicating with the public for fund raising, community and government relations, student recruitment, and public relations. Format and content are more flexible, and institutions are making efforts to be environmentally conscious and save time and money. (MSE)

College development specialists predict trends in corporate matching gifts including increased competition, reduction in gift size, more diversity, more employee input, sophisticated use of technology, more global and democratic giving, gifts reflecting the general economic climate, and larger gifts for top recipients). They recommend better…

A discussion of college alumni surveys considers the kinds of information that are most helpful to the institution in fund raising, including names and preferred forms of address, significant others, demographics, Social Security numbers, occupational information, and income and net worth. (MSE)

Examines how school district/community organization alliances help fund new school construction as well as provide students and the general public with extended services. Examples of how school/community-use programs evolved and their accomplishments are provided. (GR)

A growing number of small colleges and large public universities are following the lead of private universities in seeking donations from foreign alumni. Electronic communications have facilitated the cultivation of such relationships, but face-to-face contact is still preferred. This trend comes as foreign enrollments in the United States are…

Discusses the results of a nationwide survey (57 survey questions) of academic libraries that investigated fund-raising programs, including personnel involved; goals and costs of fund-raising; library donors, friends, and advisory groups; priorities; and factors of success, including involvement of the director and time on task. A copy of the…