A total of 150 university Web sites were segregated into one of three groups: accredited residential, regionally accredited online, and nonaccredited online institutions. The promotional imagery, marketing messages and marketing themes found on the landing pages of each university program Web sites were analyzed for similarities and differences. A…

At the outset of the charter school movement, some opponents feared that charter schools would become havens for White students wishing to flee the traditional public school system, resulting in publicly funded segregation. However, studies suggest that this has not occurred. In fact, charter schools on average remain slightly racially segregated,…

Professionals in the field of low vision are increasingly concerned about the paucity of optometry students who are expressing any interest in low vision as a clinical subspecialty. Concurrent with this apparent disinterest is an increased demand for these services as the baby boomer population becomes more predisposed to age-related vision loss.…

The literature on educational marketing to date has been concerned with the ways by which schools market and promote themselves in the community, their strategies to maintain and enhance their image, and the factors affecting parents and children and the processes they undergo when choosing their junior high and high school. Yet, there remains a…

The war on cancer has been waged for nearly 40 years, yet the cancer burden remains high, especially among minority and underserved populations. One strategy to make strides in the war on cancer and its disparate impacts is to increase the diversity of the cancer research workforce. We describe an approach to recruit a diverse population of future…

Recruiting strategies for a forensic program may be improved by cooperation between the admissions office and the forensic coach, by using various types of recruiting efforts, and by publicizing the forensic program. Recruiting efforts include: (1) creating pamphlets on the forensic program; (2) having college forensic students judge at high…

The issue of linking faculty merit raises to enrollment increases (and therefore to student recruitment) is addressed by Mary-Anne Vetterling of Northeastern University, William E. Spellman of Coe College, Suzanne E. Lindenau of the University of Georgia, and James J. Bess of Teachers College. (LBH)

The author tells how very large, multidivision continuing education programs can use their size as a marketing advantage. Some advantages include (1) superior service, (2) an image of high quality, (3) the bandwagon effect, and (4) stronger buying power. (CH)

A survey of 134 administrators of undergraduate home economics programs examined student recruitment strategies and whether they differed with such variables as program size, environment, or group responsible for recruitment planning. Results show that all programs are using several different strategies in combination. (Author/CH)

Suggests that educators lack understanding of the nature of marketing and the collegiate product. Establishes priorities for developing a marketing plan, identifies the potential benefits and inevitable problems of a marketing program, and offers examples of successful promotional activities. (DMM)

The authors present a marketing strategy that can be adapted by vocational educators to improve public opinion of the program. The strategy consists of four steps: (1) defining the image, (2) communicating image to newcomers, (3) communicating image through environment, and (4) conveying image in communications. (CH)

The hypothesis that community colleges compete with postsecondary proprietary schools is tested by a secondary analysis of the National Longitudinal Study of the High School Class of 1972. The findings demonstrate that the two types of institutions draw from different populations. Thus the hypothesis of competition is rejected. (Author)

Illustrates the varied ways that can be used to reduce barriers and encourage participation in continuing education. Shows what teachers can do directly and how they can assist members of their clientele and representatives of other organizations. (JOW)

To recruit students and raise money, some colleges are presenting increasingly distorted pictures of themselves. Misrepresentation in fund-raising includes using money for a purpose other than the one for which it was raised. (MLW)

Four educators at Central Washington University conceived the Education Week program as an opportunity to bring outstanding high school juniors and seniors to a university campus and share with them the teaching profession. Preparation for and implementation of Education Week is described. (MT)