The advantages of involving alumni in graduate program recruitment are outlined, and suggestions are given for the administration of these recruitment programs. (MSE)

The author evaluates several recruitment programs with a view toward bringing talented students into teaching. He recommends a Teacher Corps Fellowship program, which would include both service-payback and sponsored employment components. (MT)

The USSR's celebration of the twenty-fifth anniversary of its Lumumba University in Moscow is described. The university's purpose is to provide higher education for "countries that have gained their freedom from colonial dependence" and to enable "backward" cultures to enter the modern world. (LB)

The stand-alone microprocessor is seen as one innovative tool that can be used both in the organizational management of decline and in meeting specific organizational needs such as those of the admissions director and staff. The term "microprocessor" is defined. (MLW)

The market for undergraduate education has many similarities to an arms race. A school's position, relative to other schools, determines its success in attracting students and student quality. Its position, in turn, is largely determined by the size of its student subsidies, the difference between its educational spending, and the net tuition it…

The College Recruiters' Quick Guide provides an orientation to Recruitment responsibilities for new admissions professionals and those contemplating a career in college admissions. It is organized to give the reader a quick orientation and down-to-earth advice about what is involved in the admissions profession. This short publication defines the…

By nearly all accounts, the Web has overwhelmingly become the primary resource for prospective students to research potential college choices. Using this medium, however, prospects are able to do their research independently and privately, without having to contact the institution via phone, mail or email to make a formal inquiry. Consequently,…

This document examines the current promotional methods used by North Carolina community colleges to advance entrepreneurship education and identifies practical strategies for improving promotional efforts and outcomes. The observations, interviews, and anecdotal information presented in the paper are based on the author's three years of community…

A study of the efficiency of methods used to recruit industrial arts students concluded that (1) more effort should be made to increase underrepresented populations; (2) industrial arts teachers should be cultivated as recruiters; and (3) personal interests, hobbies, and exposure to secondary school industrial arts strongly influence career…

Jay Sommer, 1981 Teacher of the Year, reveals the techniques he considers effective, both in teaching and recruiting students. (WD)

A number of innovative recruitment publications are described and addresses for sample copies are provided. It is suggested that good publications, long an important recruiting tool, are especially necessary with today's declining enrollments and rising printing costs. (MLW)

Makes suggestions for recruiting middle or high school students into business and marketing education programs. Lists techniques to boost enrollment that were identified in survey responses from 147 of 512 Wisconsin business education chairs. Discusses the benefits of student organizations. (JOW)

Examined the usefulness of Means-End Theory in developing effective college recruitment brochures. Found evidence that brochures that emphasize attributes (e.g., cost, location) over consequences (e.g., getting a job) or values (e.g., security) will generate greater interest in an educational institution. (EV)

Adult learners, long the stepchildren of colleges and universities, have nearly become the norm, and they spend billions of dollars each year on education. This chapter takes a customer-oriented approach to recruiting and retaining adult students in higher education. (GCP)

Describes how the University of Dayton is among a growing number of colleges using personalized Web sites to attract students. (EV)