A number of innovative recruitment publications are described and addresses for sample copies are provided. It is suggested that good publications, long an important recruiting tool, are especially necessary with today's declining enrollments and rising printing costs. (MLW)

Makes suggestions for recruiting middle or high school students into business and marketing education programs. Lists techniques to boost enrollment that were identified in survey responses from 147 of 512 Wisconsin business education chairs. Discusses the benefits of student organizations. (JOW)

Examined the usefulness of Means-End Theory in developing effective college recruitment brochures. Found evidence that brochures that emphasize attributes (e.g., cost, location) over consequences (e.g., getting a job) or values (e.g., security) will generate greater interest in an educational institution. (EV)

Adult learners, long the stepchildren of colleges and universities, have nearly become the norm, and they spend billions of dollars each year on education. This chapter takes a customer-oriented approach to recruiting and retaining adult students in higher education. (GCP)

Describes how the University of Dayton is among a growing number of colleges using personalized Web sites to attract students. (EV)

Examined the experiences of students who are enrolled in high school and college simultaneously, a growing phenomenon known as dual-enrollment. Examined why students chose to enroll in high school and college at the same time, how they perceived the college environment, and what they reported as benefits. None of the participants indicated that…

Evaluation of the learning experience for 1,055 new learners at seven Further education colleges in Warwickshire revealed high levels of satisfaction, high retention rates, and an appropriate level of challenge. (JOW)

Describes how, from the late 1960s to the late 1980s, historically Black colleges produced a healthy share of major-league baseball stars. Today, however, facing a dearth of African American talent and a lack of institutional support, HBCU programs are seeking alternative strategies to field competitive teams. (EV)

Guidelines are provided to help coaches counsel high school athletes about college selection and admissions. The needs of both the average and the exceptional athlete are considered. A checklist for student use in rating colleges and a coach's counseling checklist are included, as well as a resource list. (IAH)

To ensure an adequate number of professionals in home economics education, recruitment strategies must be determined. This paper reviews studies that identify the factors involved in a home economics career decision. Suggestions for recruiting home economics majors, particularly home economics education majors, are given. (Author/CH)

Marketing higher education has been criticized for its consumer (interpreted as student) orientation. An alternative concept, situational marketing, considers the student as one of a number of environmental forces on which the marketing mix focuses. Other forces include funding and regulatory agencies, businesses, alumni, faculty, parents, the…

Ranken Technical College in St. Louis, Missouri increased African American student enrollment 400 percent over a 10-year period by offering preentrance remedial courses and a learning resource center, monitoring progress, and providing financial aid. (JOW)

Introduces specifics related to production elements and message elements of college videos. Outlines aspects of lighting, audio, narration, backing music, and performance music. Discusses elements of pace, physical plant, people, and programs with regard to marketing. Suggests the goal is to create a unified vision to attract the target audience.…

Provides overview of the vital role a sound admission program plays in helping an institution fulfill its mission. Notes that, in the future, admission directors will need to implement the concept of strategic planning, and that strategic decision making will be needed in the future student recruitment environment. (NB)

Among 228 secondary students not taking marketing classes (84%), attitudes were almost equally related to tangible attributes (relationship to future employment, job placement, college preparation) and symbolic attributes (exciting, sophisticated) of marketing education. Recruitment strategies should emphasis both types. (SK)