Analyzed the perceptions of college athletic coaches regarding the recruitment of international student athletes, focusing on coach gender, athletic association, division, institutional type, gender of sports team, and sport coached. Results indicated that these factors influences coaches' perceptions. Significant differences were revealed only…

A new book suggests that academically elite institutions may be sacrificing too much for the sake of their athletic programs. Research indicates that athletes as a group have lower test scores than other students. One of the principal problems is the way colleges commodify the recruiting process. A sidebar presents key findings about sports at…

Target marketing is defining school enrollment goals and then developing a strategic plan to accomplish those goals through the use of specific communication vehicles and community focus. It is critical to reach the right audience, with the right message, at the right time, for the right cost. In this brief article, the author describes several…

Competition is eroding the compact between higher education and the public, pushing higher education toward institutional self-interest and away from serving public needs.

The growing popularity of school choice is typically linked to the spread of neoliberal ideology. Identifying four components of this ideology, we examine the rationales of providers in an emerging private school market. Data come from interviews and site visits at 45 "third-sector" private schools in Toronto, Canada. We find that only…

In this article, the author describes how he has toured many impressive schools over the years and has heard one familiar statement that amazes him: "We are the best-kept secret in town." How can a school exist for any significant period of time and be virtually unknown to the community it serves? The truth is that if one considers his school to…

The purpose of this paper is to consider, in principle and at the most general level, a particular possible approach to educational policy-making. This approach involves an education-specific application of the notion of hypothetical markets first developed in Ronald Dworkin's book "Sovereign Virtue: The theory and practice of equality" (2000).…

This paper discusses a new marketing strategy that could yield new revenue opportunities. Internet-based marketing is not for the faint of heart. Even colleges that embrace the strategies note that they are rife with complications. Nonprofit colleges increasingly rely on Internet advertising to recruit students, and the phenomenon has caught the…

In Fall 2009 and Spring 2010, 30 teaching residency programs received funding through one of 28 Teacher Quality partnership grants awarded to establish or expand residency programs. These programs follow a model of teacher preparation in which prospective teachers complete graduate-level coursework alongside a year-long fieldwork experience in the…

In Fall 2009 and Spring 2010, 30 teaching residency programs received funding through one of 28 Teacher Quality partnership grants awarded to establish or expand residency programs. These programs follow a model of teacher preparation in which prospective teachers complete graduate-level coursework alongside a year-long fieldwork experience in the…

With so much interest around the use of new media, many people concerned with improving college access are striving to master this emerging set of resources in order to better reach students, who without encouragement, are unlikely to pursue higher education. But, how much do individuals understand about the way low-income, first-generation, and…

In this article, the author focuses on three major generational groups in the US: Baby Boomers (born between 1943 and 1960), Generation Xers (born between 1961 and 1981), and Millennials (born between 1982 and 2003), examining what the preferences of each group are for continuing higher education and how market research can be employed, by…

Efforts to recruit and retain a diverse graduate population at colleges and universities are undergoing a paradigm shift. Diversity has traditionally been operationalized as racial minority, yet recent court decisions have indicated that such a definition is legally problematic. As a result, institutional leaders are moving toward defining…

Access to American higher education is increasingly becoming a privilege for upper-class youth while low-socioeconomic status (SES) youth are increasingly marginalized and unable to compete in the college choice game. In order to increase parent involvement in college choice for low-SES African-American and Latino parents, a paradigm shift must…

The decreasing number of U.S. citizens with advanced degrees in the mathematical sciences is a growing concern. Also of concern is the small number of advanced degrees in the sciences going to African Americans, Latinos, and women. Several Research Experience for Undergraduates (REU) programs have been developed to address these issues. In this…