School restructuring is a process of reform that attempts to reconcile idealistic aspirations of educators with the realities of large public schools. While most educators have high expectations for their students, the impersonal structure of public schools is an obstacle to achieving these goals. In order to be effective, teachers must know the…

The key to economic and social development lies in the knowledge and skill base of human capital. This report, presented to the House of Commons Standing Committee on Finance, calls for vigorous action on the part of the Government of Canada, in concert with the provinces and territories, to protect the Canadian economy from a skills shortage…

In the current environment of increasing competition for shrinking resources and the dramatic changes in educational service delivery in response to recent technological advances, marketing is becoming increasingly important to the success of adult literacy programs. Individual attitudes toward marketing in the educational sector differ greatly…

This written recruitment plan for Pennsylvania Department of Education (PDE)-funded adult basic education and literacy programs includes eight objectives, action steps for each objective, assignment of responsibility for each step, and a maintenance schedule that indicates exactly when and how often a step should be repeated. A glossary of terms…

Drawing from a review of pertinent marketing literature and observations of how selected colleges undertake marketing efforts, this paper presents a five-stage typology of community colleges according to their marketing orientation. For the five stages, each representing an increasingly integrated approach to marketing, the paper analyzes how…

Vocational education has suffered enrollment problems simply because there are fewer students today than a few years ago. Other factors that have hurt vocational enrollments include recent efforts to increase the number of academic credits required for graduation, and in the case of area vocational-technical schools, negative attitudes toward…

Declining high school enrollments and the changing nature of the traditional student pool for college entrance suggest the desirability of colleges' understanding the characteristics of their consumers. This article discusses the creation, development, analysis, and uses of a study of the Bradley University student market. (Author)

Suggestions on how to improve first-contact recruitment mailings are provided: involve experts in planning, include cover letter, target messages, find a great writer for brochure and cover letters, keep it short, sell location, print brochure in colors, eliminate evidence of computer-generated messages, etc. (MLW)

Few colleges and universities actively recruit senior citizens or take action to remove real or perceived barriers to their enrollment in regularly scheduled classes. Describes a recruitment program to encourage older adults to enroll in regularly scheduled university classes. Used senior recruiters, themselves university students over the age of…

The Teacher Education of Academically Gifted Students program model is intended to attract academically gifted college students to preservice teacher education. The proposed program is described. (Author/MT)

A compilation of ERIC documents and journal articles on recruiting and retaining minorities in preservice teacher education and as inservice teachers is presented. (JL)

Summaries of rules changes passed at the annual convention of the National Collegiate Athletic Association are presented. Changes occurred in academics, financial aid, amateurism, championships and extra events, membership and classification, enforcement, recruiting, eligibility, and playing seasons. (MLW)

The author describes a student visitation and recruitment program, "Look into Vocational Education" (LIVE) sponsored annually by the Capital Area Vocational Center in Springfield, Illinois. During the three-day program, nearly 1,000 high school sophomores visit vocational programs and interact with teachers and current students. (CH)

Reports on a survey of adult literacy programs in the United States, focussing on the issues of student recruitment and retention. Suggests that personal sources are better than non-personal for recruitment, and that extrinsic motivation and a pleasant social environment are factors that can prevent attrition. (ARH)

The author presents a method for developing a marketing plan. She applies this method to marketing vocational education, covering such areas as (1) audience, (2) product, (3) message, (4) communicating the message, and (5) evaluation. (CH)