The author presents considerations for business educators concerning recruitment of students for the business program. Several specific recruitment techniques are included. (CH)

College football became a popular spectator sport after World War II with the return of veterans to college. Financial help was provided by the G. I. Bill, which led to older, more experienced students playing football. This article explores how the G. I. Bill helped make college football the popular sport it is today. (DF)

Because educators have a social responsibility to those they teach, the marketing concept may not be adequate as a philosophy for continuing education. In attempting to broaden the audience for continuing education, educators should consider a societal marketing concept to meet the needs of the educationally disadvantaged. (SK)

Adrian College's steady increase and confidence in enrollment projections stem from a research-based, thoughtfully planned, carefully implemented, highly controlled marketing programs. Four major elements of a successful marketing mix are identified: product, price, place, promotion. (MLW)

Reports findings of the National Council on Rehabilitation Education Task Force on Student Recruitment study which involved surveys of educators and students and a review of programs offered. Concluded that rehabilitation education programs have highly variable recruitment needs, and provides 14 recommendations. (JAC)

This paper examines the development and role of honors programs and colleges at U.S. institutions of higher education. The creation of honors programs may be in response to increased competition between colleges for high-achieving students and heightened concerns in some states about brain drain. Little is known about the rate of growth of honors…

Describes the Professional Development Program (PDP) at the University of California, Berkeley. This is a model faculty-industry effort which aims to increase enrollment and retain students in areas of science and technology. States that under this program, universities maintain excellence, and industry receives a better qualified work force. (NRJ)

Raises fundamental questions regarding student recruitment: (1) why recruit students into nursing? (2) what are the issues that determine whether a school should have a nursing program? and (3) what are students being recruited into? (JOW)

Indicates that profiles of undergraduate students are valuable as aids in the recruitment of high school students, the identification and counseling of undecided undergraduates who may be suited for a home economics program, and the advising of declared home economics majors. (JOW)

At Clarke College (Iowa) a business office computer that will eventually form a college-wide system is being used in the admissions process, to send out financial statements, and to keep track of the budget. (Author/MLF)

Explains market segmentation and defines undifferentiated, concentrated, and differentiated marketing strategies. Describes in detail the marketing planning process at the Metropolitan Community Colleges. Focuses on the development and implementation of an ongoing recruitment program designed for the market segment composed of business employees.…

This collection of project and program descriptions describes a successful student recruiting method, the features of the United States Air Force Academy's English department, a writing program for the professions, and the writing program at Pennsylvania's Beaver College. (AEA)

Educational marketing--which uses marketing methods unique to education institutions, including segmentation, direct mail, and information technology--is discussed. A model for student recruitment developed by the University of Pittsburgh is described. (Author/MLW)

Educational and supportives services are made available to migrant children through the efforts of Colorado's Recruitment and Identification of Migrant Children Project. (NQ)

Argues that the role of the educational leader includes mission analysis, goal formation, information gathering, field analysis, use of data in curriculum development, construction of organizational structures, allocation of resources, and informing of constituencies. Lists eight ways of correcting attitudes about marketing. (AYC)