Provides abstracts and citations to documents from the ERIC junior colleges collection dealing with marketing strategies and recruitment efforts. (AYC)

If marketing in higher education is oversold, it may be that it is not fully understood. Higher education can learn from marketing as practiced in the profit sector, but it needs to research and practice those aspects that are good for education and discard those that are incompatible with education's value structure. (JMD)

Successful methods of publicizing adult education courses in marginalized areas of Warwickshire included limiting printed information, developing eye-catching materials, emphasizing the "nonschool" nature of programs, and distributing materials in libraries, supermarkets, and other community locations. (SK)

Reviews the history of discriminatory practices in nursing, resulting in African Americans comprising only 4.9% of practicing nurses. Urges recognition of past injustices and suggests strategies to increase participation through recruitment, retention, and practice support. (Contains 21 references.) (SK)

The most frequent student recruitment strategies reported by 275 secondary agriculture teachers were (in order of effectiveness) feeder schools, personal contacts, FFA, publications, strong curriculum, support groups, and special events. Specific activities for each strategy were identified. (Contains 34 references.) (SK)

Using data from the National Survey of Hispanic/Latino Theological Education, recommends that accrediting agencies convene alliances of seminaries and theological schools that are publicly committed to increasing the number of their Hispanic students, faculty, and administrators. Suggests that seminaries can expand their pool of students by…

Asserts that the percentage of minority students in agricultural education is extremely low and provides a list of suggestions that teachers can use to encourage minorities to enroll and to foster diversity in the classroom. (JOW)

Describes how two-year colleges are doing some soul searching about why they have problems attracting male students. (EV)

Describes how the second half of the twentieth century saw the development of a global market in international education, so that by the 1990s, the systems of many host nations (e.g., Australia, Canada, United Stated, United Kingdom, and New Zealand) had become more market focused and were adopting professional marketing strategies to recruit…

A survey of postsecondary institutions in New England regarding recent changes in their admission processes and the factors that influenced those changes found that traditional admissions criteria continue to be weighted heavily in the admissions process and that recruiting and retaining underrepresented minority students remains a concern of many…

Explores some strategies to attract non-traditional students to campus activities, highlights a model program that integrates scholarship support and leadership programs, explores new ways of marketing to these students, and offers some suggestions for continued development. (EV)

Using the example of Denver Seminary, discusses how evangelical seminaries are gaining enrollment--unlike their mainline Protestant counterparts--through aggressive recruiting as they try to stave off financial woes. (EV)

Illustrates how the Middletown (Connecticut) adult education program increased enrollment through careful design and distribution of a promotional package (handbook, catalog, newsletter, and brochures) supported by press releases, media ads, posters, and mailings. Provides a template for promotional materials. (SK)

Argues that high school journalism programs must become more culturally diverse. Discusses a variety of ways that advisers and staff members of high school journalism programs can recruit, train, and retain minority students. (RS)

Recruiting middle school students for vocational education must be a comprehensive process that includes developing student interest and securing the support and participation of administrators, counselors, teachers, and parents. (SK)