Explores some strategies to attract non-traditional students to campus activities, highlights a model program that integrates scholarship support and leadership programs, explores new ways of marketing to these students, and offers some suggestions for continued development. (EV)

Using the example of Denver Seminary, discusses how evangelical seminaries are gaining enrollment--unlike their mainline Protestant counterparts--through aggressive recruiting as they try to stave off financial woes. (EV)

Illustrates how the Middletown (Connecticut) adult education program increased enrollment through careful design and distribution of a promotional package (handbook, catalog, newsletter, and brochures) supported by press releases, media ads, posters, and mailings. Provides a template for promotional materials. (SK)

Argues that high school journalism programs must become more culturally diverse. Discusses a variety of ways that advisers and staff members of high school journalism programs can recruit, train, and retain minority students. (RS)

Recruiting middle school students for vocational education must be a comprehensive process that includes developing student interest and securing the support and participation of administrators, counselors, teachers, and parents. (SK)

The evolution of the recruiting techniques used by the University of Arizona's pharmacology and toxicology graduate program are described, considerations in the development of recruitment efforts are discussed, and issues for the profession to examine in developing a long-term strategy for recruiting students are outlined. (MSE)

It is not effective to focus on the process of public relations, student recruitment, or fund-raising. In the 1990s, public relations must use rigorous research to achieve measurable results, not just more paperwork. (Author/MSE)

Describes experiences in University of Rochester's marketing-oriented career services division which demonstrates that marketing alliance of admissions, academics, alumni, and career planning and placement can work. Includes missions and goals statement of that university's enrollment, placement, and alumni affairs division. (NB)

Discusses the marketing and promotion of adult literacy programs. Indicates the need for a comprehensive plan to serve targeted students effectively. (JOW)

Increased pressure to "position" the institution, create an image, and "structure" potential students' first impression of the college has caused admissions professionals to participate less in the institution's central mission. Competition among colleges has also overstimulated the higher education market and created confusing pricing schemes,…

Discusses two techniques involving media (a newsletter and a video) used to attract minority students to the University of Memphis (formerly Memphis State University). (SR)

Based on information from survey data and personal interviews, offers 16 suggestions for college admission professionals from high school counselors. Concludes by asking college admission professionals to recognize the role played by high school advisors, to give advisors information they can use and pass on, and to consider the value of their…

Geodemographics can pinpoint potential college students, increasing the cost effectiveness of recruiting processes for many institutions. The geodemographic analyst should be able to produce penetration reports, lifestyle profiles, high school profiles, maps, and zip code ranges. Costs vary greatly, and the result is information that the college…

Outlines causes of enrollment decline in business education. Presents strategies for recruiting students at the high school and college levels. (SK)

Reports on a survey of scholastic-press association directors in the 15-state region comprising the Southern Interscholastic Press Association (SIPA). Notes that low marks were given to faculty and staff but high marks to top administrators at college/university journalism schools. Finds problems with funding, a lack of new technology, logistics,…