The shortage of trained technicians is caused by the current communications revolution and the aging of the population. Colleges must make changes in how they design and deliver programs or businesses will bring in technicians from overseas. (JOW)

Discussion of the increasing price competition in higher education provides tables, graphs, and analyses of the higher education market and examines implications of offering attractive financial aid packages to better students. Finds price competition results in a greater concentration of talented students at high-resource schools and declining…

Offers a solution to the problem of locating and recruiting students into technology programs. Suggests that educating potential students about technology areas and programs through laboratory demonstrations is effective. Reviews the demonstrations used at one institution for this purpose. (DDR)

Recruiters must be prepared for the up-and-down cycles of the job market. A consistent recruitment program with management support is important. Describes aspects of recruitment efforts at Arthur Anderson--Americas, where early identification of candidates and behavioral-based interviews are utilized. (MKA)

Considers that the issue behind English department recruitment is not the size of the major but the focus and pertinence of the curriculum, where success is defined by an effective articulation between what a faculty believes it has to offer and what serious, goal-oriented students--the sort wanted in the major in the first place--are looking to…

Discusses how as states push historically black public colleges to do more to recruit white students, colleges seek effective strategies and some educators see a double standard. (EV)

The University of Maryland School of Nursing is addressing the nursing shortage through public-private partnerships and alliances with the health care industry. Strategies include increasing public awareness through marketing, supporting legislation, expanding articulation agreements, and working with secondary schools to recruit students. (SK)

Surveyed perceptions of faculty involved in Murray State University's "Road Scholars" program, which takes faculty out of their traditional on-campus roles and partners them with high schools, community colleges, and vocational schools. Found overall support for the program, with differences by age in perceptions of the program's…

Describes an undergraduate clinical internship in a Marriage and Family Therapy (MFT) doctoral program designed to help introduce undergraduates to the profession of family therapy. Coordinators feel that the most enjoyable part for the students and the most influential towards recruiting future MFT graduate students is the field study placement…

Considers why scholastic journalism is an excellent opportunity to recruit high school students into college journalism and mass communication programs. (SR)

Discusses how college and university administrators can attract students by providing them with a sense of community. Ideas are offered on student housing policies and living space design. Several trends in student housing are discussed. (GR)

Focus groups were conducted to examine college students' (N=74) perceptions of the accuracy of a university's recruitment materials. Some of the materials used a structured approach while others used a semi-structured approach. Both approaches elicited comparable information, but the structured approach led to greater involvement by quiet members,…

After a difficult period in the 1960s and 1970s, historically Black institutions are enjoying a renaissance as more academically gifted students are enrolling. Since the 1980s, historically Black institutions have become increasingly skillful at recruiting and enrolling the nation's highest-achieving Black high school students. (JM)

Discusses the variety of efforts being made by some colleges to attract more females into the field of engineering; the discipline is trying to stress its social relevance, an important factor for many women. (EV)

Career centers at community and junior colleges often extend their services beyond the student body and into the surrounding community. Although this places greater demands on career services practitioners, it can also lend value and credibility to the career center's role, benefit the local citizenry and economy, and augment the college's…