The authors state that with marketing, schools can take something of value (a product or service) and exchange it for something of value (like voter support or citizen satisfaction). They then present ten steps to effective marketing of schools. (KC)

G. Stanley Hall's opinions of women were formed early in life under pressure of a doting mother and were reinforced by his choice of wives. Describes the influences that shaped Hall's educational program for young women that was the logical extension of his philosophical position. (Author/RK)

Examines interpretations of the role of social conflict in the creation of public schools and then suggests improved models of historical research to define more precisely and elegantly the relationship between conflict and consensus in American educational history. (Editor/RK)

Describes the role of the liaison teacher who attempts to bridge the gap between teachers and social workers. (Editor/RK)

A concern for inclusion in educational opportunities is hindered by (1) the valuing of only the highest educational qualifications and (2) the emphasis on completion rather than continuous lifelong learning. More individualized patterns of adult learning should be supported. (SK)

Profiles a midwestern college that uses innovative techniques to educate students. Highlights the importance of performance, feedback, self-assessment, competing against oneself, organizational makeup, and assessment strategies. Outlines eight abilities, such as communication, analysis, problem solving, and social interaction, that all students…

A survey of 114 adults over 55 enrolled in community colleges found that nearly one-third received prior credit at their institutions; community college was their first choice; one-third were not interested in a degree. Other findings explored their political orientations, other activities, and motivations for attending college. (Contains 27…

Of 300 surveyed, responses from 94 nurses, 38 occupational therapists, and 50 physical therapists indicated that professional knowledge was a prime motivation for continuing professional development, followed by updating qualifications, increasing the status of the profession, and demonstrating professional competence. No differences were observed…

Agriculture teachers in North Carolina, South Carolina, and Virginia (n=165) rated 77 student misbehaviors; none ranked higher than two on a four-point scale. The most serious problem was negative attitudes about school. Compared with 1984 and 1988 surveys, ambivalent attitudes dropped from first to 20th place, suggesting that ambivalence may have…

In the opinions of 52 high schools students who kept journals regarding their feelings about school, schools are irrelevant, dull, sterile, or worse; they despised unenthusiastic teachers teaching uninteresting lessons from textbooks. The increased emphasis on testing and accountability will probably will not change these opinions. (JOW)

An Australian small business survey (n=409, 12% response) and 20 case studies explored owner-managers' learning disposition, resources, and obstacles. The development of a learning culture contributed to growth in small businesses and distinguished between effective and noneffective economic performance. (Contains 36 references.) (SK)

Discusses a survey of the members of the National Career Leaders Communication Network regarding the "health" of career education in their communities. Includes opinions on the term "career education" and their definition of career education. (JOW)

A telephone survey of 129 Iowa adults who had not completed high school determined reasons for lack of participation in adult basic education. Factor analysis of 32 reasons yielded 4 interpretable factors: low perception of need, perceived effort, dislike of school, and situational barriers. Low perception correlated with age and situational…

Educational, economic, and political conditions in China now favor cooperative programs uniting Chinese and American universities in educational and revenue-producing ventures. Such sister-institution initiatives are just beginning to be studied, but have great promise. (MSE)

A study investigated pharmacy students' attitudes and awareness of graduate education in pharmacy and the effects of a videotape on intentions, attitudes, and awareness levels. Differential effects on males and females and on first- and third-year students are discussed and related recruitment activities are suggested. (Author/MSE)