The Area Vo-Tech Center (AVTC) in Russellville, Arkansas, recently hosted its first TechnoCamp to encourage enrollment based on the aptitude and interest level of the students enrolling in the various programs. The center currently offers student enrollment in auto technology, computer engineering, cosmetology, construction technology, drafting…

The questionnaire survey reported in this paper is part of an ongoing evaluation of the effect of a bursary scheme on recruitment to Cambridge University. It sought to identify factors that encouraged or discouraged highly successful A Level students from applying to Cambridge. Findings reveal three main dimensions associated with the decision to…

Today's colleges and universities may tolerate the "idea" of marketing more easily, but marketers must continue to educate campus communities about marketing theories and practice. To promote a useful appreciation of how theories translate into initiatives, we propose incorporating "marketing maps"-user-friendly graphic representations of how…

One emerging but relatively untapped market of traditional age colleges students is children who have been home schooled. The National Center for Educational Statistics estimated that 1.1 million children were being home schooled in 2006 (Conlin, 2006). This non-empirical paper examines issues related to the home school movement as they apply to…

Purpose: This study determines the relationship between a medical school applicant's rural background and the likelihood of rural practice using different definitions of rural background. Methods: Cohort study of 599 physicians who entered the University of Virginia School of Medicine in 1990-1995 and graduated in 1994-1999. The…

Objective: The multifaceted nature of training and the diverse backgrounds of potential Senior House Officers (Postgraduate Residents) require a novel approach to the selection of trainees wishing to pursue a career in psychiatry. The author reports the properties of a semi-structured interview (the SCRIPT) for assessing doctors short-listed for a…

As has been the case with other public services, the Spanish university system has, over the last few years, undergone radical changes that have completely transformed the form and type of activities carried out therein. The far-reaching effect of these changes and of others that will probably occur in the not too distant future obliges the…

With so many career choices in the home schools, recruiting for competitive, academically rigorous career technology education programs offered at a county technical high school can prove quite a challenge. Washington County, Maryland, has eight high schools, one of which is a technical high school. Many of the county's students select career…

This article explores the best practices according to recent literature for recruitment and retention/support of Latino/a students at postsecondary institutions in the United States. The authors seek to provide a simple framework for the cultivation of a campus climate that is welcoming to all varieties of student populations.

Self-report is a time- and cost-efficient screening measure that has the potential to be useful as a stand-alone means of recruiting adults for participation in reading research. We report on a sample of university students (N=46) recruited using the Adult Reading History Questionnaire-Revised, half of whom reported early difficulty with reading…

There are 11,000 or so people in Kentucky who came within a course or two of earning a college degree, but never did. Almost half a million more took a few college courses but then dropped out. Now educators are trying to lure back those erstwhile students to finish what they started. Over the next 12 years, Kentucky wants to double the number of…

One recruiting activity that has proved successful for the past nine years at Virginia Polytechnic Institute and State University is DE (Distributive Education) Day. The article describes the techniques used to plan and conduct this event. (MW)

Examples from other career fields are discussed in the light of the feasibility of using various kinds of financial incentives for recruiting talented students into teaching. Three primary categories of student financial aid are examined: loans, grants, and sponsored employment. Descriptions are given of four public service programs using these…

Michigan's Macomb Community College's (MCC's) student recruitment plan outlines specific activities, timelines, and budgets to meet the institution's goals for college advancement and the instructional divisions' and service departments' goals and objectives for student recruitment. Section I offers a summary of MCC's market segmentation approach…

In the literature on marketing in adult education there is much debate on the ethics of marketing educational programs; although many individuals have written about the potential negative impacts of big business and high-pressure advertising in education, others have viewed marketing as an acceptable process that attempts to establish mutually…