There are 11,000 or so people in Kentucky who came within a course or two of earning a college degree, but never did. Almost half a million more took a few college courses but then dropped out. Now educators are trying to lure back those erstwhile students to finish what they started. Over the next 12 years, Kentucky wants to double the number of…

One recruiting activity that has proved successful for the past nine years at Virginia Polytechnic Institute and State University is DE (Distributive Education) Day. The article describes the techniques used to plan and conduct this event. (MW)

Examples from other career fields are discussed in the light of the feasibility of using various kinds of financial incentives for recruiting talented students into teaching. Three primary categories of student financial aid are examined: loans, grants, and sponsored employment. Descriptions are given of four public service programs using these…

Michigan's Macomb Community College's (MCC's) student recruitment plan outlines specific activities, timelines, and budgets to meet the institution's goals for college advancement and the instructional divisions' and service departments' goals and objectives for student recruitment. Section I offers a summary of MCC's market segmentation approach…

In the literature on marketing in adult education there is much debate on the ethics of marketing educational programs; although many individuals have written about the potential negative impacts of big business and high-pressure advertising in education, others have viewed marketing as an acceptable process that attempts to establish mutually…

Freshmen recruitment and admissions trends at Trinity University, a small, independent Texas university, are described. Attention is directed to the weekly rates at which freshman applications and tuition deposits were received over a 4-year time period. The patterns of the receipt of applications and deposits were consistent across years. The…

Describes research leading to a methodological model designed to help the United States Air Force Directorate of Advertising identify "opinion leaders" on high school campuses in order to focus a pro-Air Force advertising campaign. (KS)

Publications consultants picked three student recruitment brochures that were the best search pieces they had seen and described why they worked. The three brochures and their designers included: University of Pennsylvania and North Charles Street Design Organization; Carleton College and George Dehne; and DePaul University and Stein Educational…

Interviews with six minority women teachers on how to attract larger numbers of minority women to the professional of teaching indicated two areas in which teacher education programs must be more inclusive. These are discussed. (Author/MT)

Statements, goals, and recommendations of the Holmes Group are compared with resolutions and statements of belief of the American Association of Colleges for Teacher Education. (MT)

Presented is a condensed version of the Executive Summary of "A Nation Prepared: Teachers for the 21st Century," the report of the Task Force on Teaching as a Profession of the Carnegie Forum on Education and the Economy. (MT)

The rush to establish effective alumni/admissions volunteer programs is discussed. Institutions call on alumni/admissions volunteers not only because they fill in geographic gaps for the admissions office, but also because they serve as good examples of what a college can do for today's students. (MLW)

Discusses formation of the National Council for Marketing Education and how its Marketing Strategy Committee developed a plan to tackle the image problem. The committee chose five target audiences and developed a strategy to reach each target. The plan was introduced in October 1987 through a national videoconference. (CH)

Describes efforts of a college's task force to investigate the status of black enrollment and to recommend strategies for achieving suggested enrollment. Lists recommended actions steps. Discusess details of the minority recruitment program which included interviews, high school visits, focus groups, upward bound day, applications and accepted…

Legislative strategies to help institutions of higher education recruit minority students and to encourage those students to become teachers are discussed. These strategies include work-study programs and mid-career programs, as well as preservice and inservice programs. (MT)