Presents approaches to recruiting which can help achieve a successful school band program. Key elements discussed include identifying students with musical ability, providing personal contact with prospective students and their parents, promoting a positive image of the band, and planning and organizing carefully. (AM)

Colleges developing a unified marketing system embracing student recruitment, fund-raising, and public relations will encounter some classic bureaucratic problems. Some reorganization or realignment of responsibilities is imperative for a comprehensive marketing effort. Each system has strengths and weaknesses and emphasizes different goals. (MSE)

Describes the cooperative television advertising arrangement between Johnson County Community College (KS) and the Metropolitan Community College District (MO), which resulted in the lease and later in the production of public-service announcements to promote student recruitment. Outlines the project's development, problems, and successes.…

Advertising is seen as an important part of any college marketing strategy. A well-planned advertising campaign can increase public awareness and reinforce the positive attitudes of current students toward the program. Objectives, reaching the right people, and marketing strategy are discussed. (MLW)

Suggestions for drawing bright rural students to vocational agriculture programs include introducing the image of farm life-styles as pleasant to young children through a Food for America program, offering FFA slide programs to junior high students, and actively recruiting upper-class high school students. Enlightened, challenging programs attract…

The Degree of Experience is a program for accrediting prior learning (APL) at a London university. Advantages for students lacking entry qualifications include admission criteria stated in terms of skills, knowledge, and ability (SKA) rather than credentials; accurate SKA profiles for diagnosing weaknesses; and integration of APL into admissions…

A survey of parents, high school students, and community members (n=92) and focus groups with 34 current and potential nursing students indicate that Asian Pacific Islanders are composed of distinct groups that have diverse concerns. Results suggest ways to increase the recruitment and retention of native Hawaiian, Filipino, and Samoan nursing…

Interviews with local/state tech prep coordinators, counselors, teachers, students, and parents in Ohio revealed characteristics of programs successfully retaining African-American males: high goals and expectations, positive views of African Americans, parental involvement, multicultural academic and career development, positive student…

Interviews with 38 students, faculty mentors, and administrators involved in programs focused on recruiting/retaining women of color at the University of Minnesota revealed that mentoring is systematically addressing causes of attrition by promoting student/faculty communication, intervening promptly with academic difficulties, and creating a…

To interest multicultural, bilingual teenagers in nursing careers, an 8-week culturally focused summer program integrated life planning, mentorship, nursing assistant training, and college application assistance while providing stipends and scholarship opportunities. Twenty-four economically disadvantaged teenagers completed the program and passed…

Competition makes marketing diversification necessary for proprietary schools. Considering significant demographic and social changes can help identify a school's primary and secondary markets and target new audiences for recruitment. (SK)

Discusses the home visit as an effective and underutilized recruiting method for colleges, citing the example of Eureka College's practice of visiting the homes of prospective students. (TE)

Compared the effects of personalized direct mail recruitment letters on the response rate of 2 groups of 300 students each. One group received a personalized recruitment letter; the other received a nonpersonalized letter. Results showed no statistical difference in response rate between the 2 groups. (TE)

Argues that an inability to attract and graduate minority students in the near future will threaten the legitimacy of U.S. colleges. Uses the state of Michigan and its colleges to illustrate this argument by highlighting the Incentive Scholar Program, a program which the state initiated to attract greater numbers of minority students to its…

Based on Gustavus Adolphus College's experience with hiring a consultant for student recruitment, suggestions for optimizing the working relationship are provided. Issues include establishing needs, selecting a firm, setting a schedule, using progress reports, and avoiding communication problems. (MSE)