Student recruitment for doctoral programs in educational administration is an important topic that has escaped experimental study. In a recent study, reactions of female and male teachers, as potential administrator candidates, were more positive when recruitment brochures stressed program requirements and expectations, rather than the…

The promotional campaigns of three colleges who attract nontraditional students are described. Metropolitan Community Colleges (Missouri) showcase alumni success stories and faculty profiles. The University of Maryland University College uses ads in regional newspapers. The University of Richmond University College uses advisory boards made up of…

Describes college minority recruitment program based on personal contact strategies focusing on these phases: (1) awareness through dissemination of information; (2) inquiry when potential students request information from the college; (3) application when the goal is to meet the students' needs; and (4) deposit when students have decided to…

In continuing education, recruitment is the step whereby adults are inducted into a program of systematic learning; retention relates to the capacity of the program to transform the initial commitment into continuing participation. Adult students are more likely to initiate and to continue participation when recruitment and retention activities…

Describes the recruitment and retention of adult students in light of two varieties of organizational theory. Compliance theory was formulated to classify relationships between organizational representatives and "lower participants" in large organizations. Open systems theory emphasizes the nature of the interaction between an…

Addresses issues related to the recruitment, admissions, and academic success of adult students and presents a variety of institutional practices aimed at the retention of adult students. (JOW)

Recruitment and retention strategies in continuing higher education must consider both organizational and programmatic approaches and focus on the subtleties of learners' participation patterns. (Author)

The phenomenon of dropout that once plagued correspondence education can be reduced in modern distance education systems by careful recruitment techniques and counseling strategies. (Author)

A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)

Discusses Japan's Ministry of Education's plan to raise the number of foreign students studying in the university system up to 100,000 by the year 2000. Barriers to the program include insufficient technical training and mastery of the Japanese language. (MDH)

The effects of modularizing Access Courses provided by the University of Derby were examined for 299 adult students. No significant differences appeared in retention, but the modular approach had increased recruitment/retention of unskilled and lower achieving students. Students with lower entry qualifications had higher achievement than similar…

A literacy program for deaf adults is described including recruitment methods, assessment protocol, training methods and materials, and results of training on job-related and functional literacy skills. The program is housed in an existing literacy center on the Southwest Missouri State University campus. (24 references) (LB)

Describes the Native American Pharmacy Program at North Dakota State University (Fargo), which recruits Native American students into the field of pharmacy, offers summer enrichment programs for Native American secondary and college students and provides scholarships and student support services. (LP)

A marketing program for recruiting African-American students to both African-American and predominantly white colleges is presented. It focuses on matching the individual with the college best suited to his/her needs, maintaining good relationships with admissions professionals on other campuses, knowing financial aid, and using the influence of…

College buildings, interiors, furniture, spaces, landscaping, and equipment express what the college stands for, what it cares most about, and how it views the intellectual and aesthetic enterprise. Well-designed and well-built physical facilities, especially those that are distinctive, should be a more recognized force in any college's enrollment…