As the nation has become aware of the scope of adult illiteracy and its tremendous cost, literacy programs have proliferated. New populations of language minority adults are becoming eligible for and involved in an increasing number of these programs. They include, among others, refugees whose training is no longer funded by the Office of Refugee…

A study identified and analyzed the most effective techniques for promoting business and marketing teacher education programs. Data were collected from teacher educators in 160 business education programs in 41 states and 60 marketing education programs in 39 states within the past 5 years. The student enrollment trend for the business teacher…

Perspectives concerning the recruitment of graduate students are offered, with attention to the size and resources of the department and the school, faculty involvement in recruitment efforts, pools of eligible prospects, and obligations to students. Factors affecting upper and lower limits to graduate enrollment are identified, including the…

The objectives of this guide are to: (1) provide materials, activities, and lessons in grades K through 12 that will actively engage students in learning about the teaching profession; (2) increase understanding of the complex issues facing teachers; (3) develop an understanding of the important role teachers play in a democratic society; (4)…

Alumni can serve many functions in college admission work. The alumni's greatest asset in admission work is their experience of the alma mater. Having alumni meet with potential students may be the best use of alumni by admission officers. Alumni can meet with prospective students in a variety of contexts. When meeting with students at a function…

A pilot study measured the results of an attempt to locate inactive continuing education students and encourage them to enroll in one or more program-related courses. A sample of 20 randomly selected students who had been inactive for 3 years was involved. All had been undergraduate business students lacking a maximum of four courses to complete…

In order to overcome the trend toward declining enrollment at Los Angeles City College (LACC), a campaign is planned to recruit students by telephone. In all, 56,530 phone calls will be made by trained students selected from a list of counseling majors, and a list of students who work as peer counselors at college and high schools. The first 7,000…

In the spring of 1976, "The Adams Chronicles", a bicentennial television course developed by Coast Community College District and the University of California at San Diego, was distributed to colleges nationwide at no charge with the understanding that each college would return information regarding promotion, enrollment, and form of…

The author elaborates on five areas college placement officers must concern themselves with. Those areas are: (1) the college environment; (2) the student environment; (3) the employer recruitment environment; (4) the government environment; and (5) the value of the college degree. (Author)

Describes recruitment programs used by the English departments at Brigham Young University, Hawaii, to make the English major and its majors more visible on campus and to meet the different needs of students; reports that the programs have led to a trebling of department enrollment of majors and minors. (GW)

For two years, Hope College has used volunteer parents of current students to assist the admissions office by making telephone contact with families of accepted students. Results suggest substantial potential for parents in recruiting students. This article describes the objectives and implementation of Hope's program and suggestions for future…

Provides suggestions for creating a successful journalism program: a code of ethics, an excellent faculty, and a realistic curriculum. (KS)

A College Board study shows that the most effective recruitment mailings go first class, are direct, thorough and spirited, consistent in tone and genuinely sympathetic to student concerns. Gimmicky presentations, exaggerated claims, and emphasis on recreational features should be avoided. (Author/LBH)

This article describes in detail the Math English Science Technology Education Project (MESTEP), a 15-month master's level program to recruit and prepare top college graduates to teach math, science, and English in secondary schools. MESTEP is a partnership among the University of Massachusetts, a network of school systems, and corporations.…

Describes how market concepts (e.g., product, promotion, pricing, and place distribution) can be applied to job training and education. Offers a step-by-step explanation of how to analyze markets and plan strategically. (AYC)