Suggests ways to adapt five methods of evaluation to recruitment literature. Methods discussed are: (1) evaluation as measurement; (2) evaluation as the assessment of congruence between objectives and achievement; (3) evaluation as professional judgement; (4) evaluation as decision-maker; and (5) evaluation as comprehensive or goal-free…

Offers 10 suggestions to attract students to a journalism program and retain their interest in a sequence of classes. (AEA)

Describes a program of the Great Plains Area Vocational Technical Center in Lawton, Oklahoma involving the establishment of a career counseling and enrollment center in a downtown mall. (JOW)

Summarizes and synthesizes the state of knowledge about hard-to-reach adult learners and nonparticipants in education. Discusses theoretical and practical implications. (SK)

The only form of marketing important to an admissions department, direct marketing, whose principal vehicle is direct mail, is identified as an organized method for sharing and distributing information to prospective students. Target audiences, marketing administration, and effective mailings are discussed. (MLW)

With respect to student recruitment, underscores the importance of creativity, presidential commitment, institutional research to investigate the college's image and identify its constituencies, and using the best medium to reach each group. Describes Des Moines Area Community College's use of billboards, public service and television…

The peculiar nature of the academic market is examined in the face of a bleak demographic situation in higher education. The benefits and risks that the marketing movement may carry for the system, the intellectual tradition, and the students, are discussed. (Author/PHR)

A college-bound senior at a Chicago high school delivered this article at the Assembly Meeting of the Midwestern Regional College Board in Chicago. The article suggests ways in which admissions officers can make recruitment techniques more personal and geared to the needs of the students. (Author)

Offers tips to college newspaper advisers regarding recruiting, staff incentives, organization, continuity, training, and liaison with other faculty members. (GT)

How to evaluate your FFA Chapter. (HD)

In two of four sections of an accounting course, students attended presentations by accountants. Precourse (n=138) and postcourse (n=99) questionnaires indicated that those exposed to presentations had far more positive attitude changes regarding accountants, the profession, and accounting careers. (SK)

Renting space to host conferences and meetings has become an important source of income for colleges and universities and serves the institution's community. Few institutions have stand-alone conference facilities, but most have some facilities for groups to rent. Summer is a prime period for using empty housing facilities. Student recruitment…

Ranks the 26 leading U.S. universities according to their relative success in attracting, enrolling, and graduating African American students as well as their progress in bringing black professors to their campuses. Universities are ranked according to a blending of 13 widely accepted quantitative measures of institutional racial integration. Duke…

Key components of the Oregon Nursing Leadership Council's educational reform plan include the following: (1) focus on competencies for future nurses; (2) creation of a statewide consortium for interinstitutional collaboration; and (3) development of more licensed practical nursing programs to address the projected shortages of registered nurses.…

A win-at-all-costs mentality in high school athletics increasingly promotes commercialism over academics. Some school districts have enacted a 1-year ban from competition for athletes who transfer within the district. Summarizes experiences of three student athletes. (MLF)