The U.S. Department of Education recently reported that the national adjusted cohort graduation rate (the percentage of public high school freshmen who graduate with a regular diploma within four years of starting 9th grade) in 2018-19 was 86%, the highest it has been since the rate was first measured in 2010-11. Asian/Pacific Islander students…

As the pandemic subsides in the United States and parts of the country edge toward normalcy, NACAC professionals believe that virtual recruitment resources that colleges invested much effort in developing will not vanish. They say that virtual recruitment will have long-lasting staying power as a supplement to in-person recruitment. This article…

As the use of social media has expanded in society, its use has also become more prevalent in the Cooperative Extension Service. This mixed-methods study was developed to determine current social media usage for professional purposes among 4-H Extension Agents in Kentucky, as well as identify barriers to social media use for educational purposes.…

African American school psychologists are very much underrepresented in school psychology; over 85% of school psychologists who completed the 2020 National Association of School Psychologists (NASP) membership survey were White, while just 3.9% of members identified as Black or African American (Goforth et al., 2021). This represented a slight…

International student mobility is a complex phenomenon influenced by numerous factors. This study examines the prospect of China as a destination country for international students in the post-COVID-19 era. With qualitative data from 30 frontline international educators (support staff in international student recruitment and services) from 30…

Research on student selection mostly focuses on accepted applicants and the effects of selection procedures. In this sense, most samples seem to be biased, which is well-reflected in the literature. The present study investigates student selection regarding students who had been initially de-selected but finally succeeded in the admission process.…

Postsecondary programs in early childhood education (ECE) can provide a pathway for new educators to enter the child care and early education (CCEE) field or for the advancement and professional development of individuals already in the field. At a time when CCEE administrators report difficulties in finding qualified applicants, the recruitment…

This study examines the crucial role of electronic word-of-mouth (EWOM) in mediating the impact of marketing mix strategies on international students' study destination decisions. The theoretical framework proposed in this research integrates consumer behavior theories to enhance our understanding of the relationship between marketing mix…

There is a critical, nation-wide teacher shortage. Exacerbating this shortage is declining enrollment in teacher preparation programs that serve as a pipeline to the profession. To help address this shortage, school districts and teacher preparation programs across the country are implementing a variety of strategies to recruit high school…

The sustained recruitment and retention of students in STEM majors is a national concern. Although the rate of attrition in these majors is comparable to other majors, the demand for trained scientists to enter the workforce with a baccalaureate degree is high. To enhance retention and support of STEM students from their first year until…

The current study examines the conceptual foundations and drivers of relationship marketing ideologies and their marketing applications in the tertiary education sector. Towards these objectives, a series of semi-structured interviews have been conducted among students of leading tertiary education institutions in New Zealand. Results of the study…

Several non-traditional higher education destination countries have increased their efforts to attract international students. In this research, we examine the perceptions of international students enrolled in Indian universities and explore the aspects to observe for India to become a favoured study-abroad destination. Adopting a sequential…

The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…

A growing interest in more equitable education, particularly regarding historical contributions of racial and ethnic communities, has heightened advocacy for adopting ethnic studies. The focus of ethnic studies courses can vary across the nation. Some courses prioritize the accomplishments and contributions of racial and ethnic minorities in the…

This research addresses the challenges of rebuilding a political science department from the ground up. By looking at student needs, departmental resources, and assessment of recent graduates and seniors, this research helps faculty by providing tools and information about building and strengthening a department. By describing what is unique to…