Alumni media experts were asked to donate their time and talents to the Wittenberg fund raising campaign. A Communications Advisory Committee was formed and a comprehensive public relations plan was proposed to penetrate media in selected areas. Some committee suggestions included faculty interviews, editorial support, public service time. (MLW)

Four journalism teachers provide information on the use of tape recordings and written transcripts to illustrate the importance of factual accuracy, voluntary participation in a special advertising class, a method of teaching the history of public relations, and the importance of drill work to improve journalists' spelling abilities. (RL)

Offers a plan whereby teachers write parents end-of-school letters about students who were excellent, who had made good classroom contributions, or who had made academic turnarounds. Considers this plan an effective means of improving parent-teacher relationships. (RL)

Educational institutions should mount sophisticated lobbying efforts on Capitol Hill, say three members of Congress (Senators Harrison Schmitt and Dennis DeConcini and Congressman Morris Udall). Lobbying in the legislative process, effective lobbyists, political action committees, and effective lobbying from nonprofit groups are discussed.…

Effective media relations are seen as an important, even essential, area of successful government relations. Media accounts can play a major part in establishing an institution's reputation, and so comprehensive government relations programs should include planned productive contacts with reporters and editors. (Author/MLW)

An organized approach to problem solving in university public information and relations is outlined: (1) identify the problem, (2) do adequate fact-finding, (3) determine cause, (4) list possible solutions, and (5) make decision. Other suggestions include: beware of fatigue, take time-out, and beware of the please- the-boss syndrome. (MLW)

Organizational changes in Carleton College's alumni club system are described that facilitated: integration of volunteer efforts, communication among volunteers, training and selecting of leadership, and long-range planning. Local club officers were replaced with area steering committees including volunteers in admissions, fund raising, careers,…

The trustee's role is seen as: first, to help establish fund-raising policy, and second, to go to work. Not all trustees are seen as equally suited to fund raising. Training is suggested, along with tailoring assignments to individual capabilities. (Author/MLW)

Problems of image may make a public relations professional's job on campus difficult. Relationships with the college president and the media and a professional approach to specific problems are the keys to success. (MSE)

Suggestions are given for improving speed, efficiency, and cost-effectiveness of postal service for institutional mailings such as publications. Delivery times, postal service administration, rate increases, and postal priorities are outlined. (MSE)

Proposes that English teachers hone their skills and devote time and effort to building public relations. Considers ways of telling the English teacher's story regionally, through letter writing campaigns, public service announcements, and public affairs programing. (RL)

Nine rules are given for effective state government/academe relations: know the institution; know the state power structure; understand the current situation; maintain rapport with key officials; match institutional representatives with officials; lobby cooperatively with other groups; thank others appropriately; avoid bad-mouthing; and maintain…

A marketing approach is offered for efficient college or university fund raising. The marketing formula approaches donors with a case that presents a positive image, acts as an investment prospectus, is written from the donor's perspective, and stresses the institutions's strengths, rather than its needs. (LC)

Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)

Presents examples of the great impact an administrator's secretary can have on the administrator's success, particularly in linking administrators with colleagues, constituency, and superiors. Explains how to make use of secretaries as vital resources for communication. (Author/JM)