A British adult education course in minerals processing provided an opportunity to teach basic scientific principles in the context of an evolving industry but presented a recruiting challenge overcome by creative publicity. (SK)

Describes a model for the delivery of programs and services for recruiting, retaining, and graduating African-American students. Notes that piecemeal programs neither increase the enrollment of African-American students nor slow their rate of attrition. (DM)

Argues that words and images do matter in the student-recruitment process because they are the initial matchmakers between institutions and students. Presents ideas and suggestions that can be incorporated into practice in student-recruitment publications. (NB)

A proposed new educational service, the degree upgrade, is designed to attract graduates not seeking advanced degrees and to develop a continuing relationship with them. The new service aims at a previously untapped and constantly growing market segment, creates a continuing demand for services, and redefines traditional concepts of lifelong…

Survey of state residents concerning the image of a regional university found either a general, positive opinion or none at all. Statistical modeling of results points to the significant components of university image and how they influence parents' decision to send a child to that institution, which in turn leads to better understanding of the…

A college admissions officer at Wesleyan University (Connecticut) offers two views of early decision programs, one based on personal experience as a student and one drawing on professional experience as an administrator and knowledge of the concerns of parents. The evolution of different kinds of early decision policies and the resulting confusion…

A new Web site provides a new structure for tuition discounting by allowing a student to bid the amount he/she is willing to pay, which member institutions accept or reject. The site is intended to help match students with institutional members of the consortium, usually less-well-known smaller schools. Possible difficulties for both institutions…

A study of advertising and recruitment for adult education in Denmark, Italy, Germany, England, Scotland, and Spain revealed that adult participation is shaped by access to program information. Decentralized, community-based information systems, publicity that helps overcome negative stereotypes and past schooling experiences, and high-quality…

Looks at what 10 states (Arkansas, Illinois, Maryland, Minnesota, Nebraska, New York, North Carolina, Ohio, Utah, and Washington) are doing to ensure that their students are able to access high-skill, high-wage information technology career opportunities. (JOW)

Reports on a recent trend at community colleges to employ consultants to advise on ways to recruit and retain students. Suggests such efforts are due to current enrollment declines after years of steadily increasing enrollments. Notes the competition of for-profit institutions and online courses. Quotes both critics and supporters of using…

Discusses factors possibly contributing to the non-enrollment of all seven black students admitted to the California Institute of Technology including few black faculty, the rigorous curriculum, lack of aggressive recruiting of minorities, and emphasis on test scores. Compares CalTech with the Massachusetts Institute of Technology's which enrolled…

Because of declining enrollments, a survey of technology education majors (n=537) was undertaken to determine factors that influenced them to select technology teacher education as a major. Results suggest the importance of meeting personally with prospective students and working with secondary technology education teachers to have the maximum…

Discusses numerous solutions to enlarging the pool of interested and qualified undergraduate students of color, attracting and retaining graduate students of color and helping them in the job search, and increasing the numbers of faculty members of color. Notes that these include funding, mentoring, and coverage and validation of interdisciplinary…

Only 30 of 365 rural middle school students in New York identified traditional agricultural careers as ideal jobs. However, 170 additional students identified areas of interest in the more broadly defined industry of agriculture, food, fiber, and natural resources. Reclassification of occupations using the industry concept was recommended. (SK)

Examines the issues that can affect the recruitment and admission of students with disabilities into postsecondary education. Provides suggestions to student affairs professionals for ensuring their active participation in the recruitment and admission process. (Contains 27 references.) (GCP)