This paper explores how perceived attractiveness of the social life at a college/university influences potential applicants' likelihood to request information from, visit and apply to (decision approach actions) that school. Results obtained from a study of high school juniors indicate that attractiveness of social life, defined in terms of…

South Korean universities are aggressively promoting the use of English on their campuses and encouraging students to study English abroad, in a bid to strengthen their international standing and attract more foreign students. The South Korean government increased its efforts to attract more foreign students in 2005 by doing more overseas…

In rural parts of the nation, such as McCool Junction, Nebraska, schools are taking creative steps to lure new students to local schools in their quests to keep those schools open and their communities intact. Elsewhere, towns and school districts in Kansas are giving away plots of land for home sites. Districts in Kansas are drawing new students…

A report to maintain US dominance in the science by actively recruiting future chemists from the chemistry classroom is presented. The report showed that conducting career week on regular basis could help to prevent further erosion of US's "dominance in sciences".

Describes the process of developing a marketing plan at Grand Rapids Junior College which involved the establishment of an all-college task force. Examines the committee structure utilized and the charge of each of nine subcommittees. Discusses problems encountered and provides a checklist for involving the whole college in marketing. (DD)

This dissertation focused on master's education cohorts at a small midwestern university. The purpose of this quantitative study was to examine the relationship between various demographic factors and other student characteristics as they were reported on a survey instrument. Of particular interest were those responses to attitudinal questions…

This article reports the views of managers and tutors on the role of policy "levers" on teaching, learning, and inclusion in colleges of Further Education (FE) in our research project, "The impact of policy on learning and inclusion in the Learning and Skills Sector (LSS)." Using data from five research visits conducted over…

Open, distance and elearning institutions of higher education often face ethical issues relating to their distinctive mission, especially where the core role is to open educational opportunities to under-represented groups while maintaining academic standards. Openness is surely a "good thing"; and yet there are often tensions relating…

India is increasingly showing up on the travel schedules of college presidents nationwide. Like American corporations that began coming to India more than a decade ago to tap the brain power of its millions of inexpensive, well-educated engineers, software writers, and medical technicians, American higher-education institutions are flocking here…

This research was undertaken to study and improve the marketing efforts of the Department of Educational Technology (EDTECH) at Boise State University, recognizing the need to generate revenues based upon the new self-support structure instituted at the university and EDTECH Department. In investigating the marketing opportunities for the…

Latin America's largest university is now seeking students in the United States. Spotting a ripe market and a growing Hispanic population, the National Autonomous University of Mexico is steadily strengthening its foothold in the United States and Canada--one of the first inroads northward by a Latin American university. For decades the…

This report presents results of the Iowa College Student Aid Commission's annual survey of colleges and universities in Iowa concerning racial and ethnic minority representation among students and faculty. The report summarizes trends in student enrollment, state-sponsored student financial aid, and faculty appointments by racial and ethnic…

This paper considers the discursive production of violence in the context of educational markets. Drawing on a larger study of sexually violent incidents that occurred in an elite private boys' school in Sydney, Australia, in 2000, the paper examines disciplinary traditions and communicative practices surrounding these events. Insights from Michel…

The purpose of the study was to describe self-reported influences on undergraduate students to choose social work as a major--including the social work populations and activities of interest to social work students. Fifty junior undergraduate students from California State University, Long Beach, participated in the study. A self-administered…

DepaeThe new conditions of the study abroad "market" have impelled us to rethink the costs and benefits of a small, selective US-based program, such as Duke in Berlin. The principal advantage, we argue, is an environment of "academic intimacy," a generous teacher/student ratio, which in turn fosters additional undergraduate…