Written for administrators of early childhood program centers, this book offers tips on how to increase enrollment. The book offers suggestions rather than a theoretical overview or a comprehensive marketing strategy. Suggestions offered include: (1) Offer a quality program; (2) be aware of your target market; (3) make your program unique; (4)…

Described in this report are the types of child care programs (day care, Headstart, child-sitting, or drop-in centers) presently in operation within the City University of New York. Descriptions, based on data collected during the fall of 1982 from the university's nine colleges, emphasize support structures and obstacles encountered in starting,…

The underrepresentation in gifted programs of students who are members of minority or other groups warrants increased attention from educators. With the continuing quest for both equity and excellence in public education, there is a renewed interest in ensuring the participation of minority students in gifted programs and in bridging the gap…

The fall 1984 implementation of tuition in California's community colleges created the need for aggressive strategies to counter the anticipated, major enrollment decline. For the Los Angeles Community College District (LACCD), those strategies involved a new campaign incorporating districtwide and campus-oriented events, as well as the…

Prepared for college officials considering the development of marketing programs, this paper examines the distinctive marketing practices for four geographically separated, public community college districts: Coastline Community College (CCC), California; Metropolitan Community College District (MCCD), Missouri; Triton College (TC), Illinois; and…

Designed for program managers and teacher/recruiter/counselors (TRC's), this handbook provides information on Brevard Community College's Adult Basic Education (ABE) Outreach program. First, background information on the ABE/TRC concept is presented, identifying the major functions of the TRC as counseling through door-to-door contact, conducting…

A study of graduate student recruitment practices was conducted in the spring of 1986 to determine the current practice of graduate schools and to determine the extent to which they are using marketing techniques. The members of the Council of Graduate Schools were surveyed; 250 graduate schools responded (69% response rate). Questions concerned…

The traditional sellers' market in higher education has become a buyers' market, with both the nature of the student body and the services offered being changed. Marketing, as a comprehensive tool for planning and delivery of educational services, offers an integrated method for meeting the disparate demands growing from the shift to a longer…

Principals are ultimately responsible and accountable for all scheduled activities that are part of the school's program, including interscholastic athletics. Among their responsibilities are supervising athletic directors, treating coaches as teachers first and as glory-winners for the school second, maintaining responsible conduct among…

Issues addressed at the conference are outlined in two introductory essays. It is suggested that marketing problems of colleges are not essentially admissions problems, but problems that involve both faculty and administrators. The marketing challenge for higher education is to define the quality and integrity of a college's educational services…

Peter Drucker defined marketing as "the promotion of a product or service from its inception through every step of its evolution and distribution until it reaches the satisfied customer." Inherent in this definition are the four components of marketing: pricing, product, place, and promotion. The product itself is the most important element and…

This is the first in a series of occasional papers designed as a vehicle for the collection and dissemination of ideas for increasing philosophy course enrollments in two-year colleges. A project of the Subcommittee on Attracting Philosophy Students of the American Philosophical Association's Committee on Teaching Philosophy in Two-Year Colleges,…

This handbook discusses the techniques used in recruiting and retaining adult learners for an Adult Basic Education Program. Detailed suggestions concerning door-to-door recruitment include training of recruiters, desirable characteristics for recruiters, and procedures for home visits. Specific ideas for the use of newspapers, radio, television,…

This study found that students have an ambiguous image of politics. Therefore, political scientists who want to recruit and effectively teach students must emphasize the importance, practicality, strength, and activity of politics. (Author/AV)

The author responds from a minority perspective to questions related to recruitment of minority students for agricultural education programs. Answers focus on why Black students do not enroll in vocational agriculture classes, how to recruit Blacks to become teachers, and what the research says about minorities in agriculture. (CH)