The action plan issued by the Policies Commission for Business and Economic Education includes (1) recommendations to teacher educators concerning local and state program improvement, professional liaisons, and student recruitment; and (2) recommendations to national leaders for effecting change. (CH)

Reports on undergraduate admissions processes at four elite universities. Results show that the Asian American admission rate is below the overall admission rate. Reasons for lower rates are discussed, as are the consequences of manipulating admissions to achieve diversity. (PS)

The author discusses public relations activities for vocational educators. She covers involvement in community activities, giving speeches, the press, and promotional materials. (CH)

The article describes a collaborative program intended to recruit undergraduate liberal arts students into a graduate teacher-preparation program. The steps involved in the establishment and operation of the program are detailed. (Author/DB)

A discussion of strategies marketing in higher education focuses on the social marketing approach, outlining a conceptual framework, and looking at specific concerns and costs. The issue of entrepreneurialism's effect on higher education institutions is considered. (MSE)

To manage enrollments, today's colleges and universities must incorporate marketing strategies and organizational changes that until now have generally been used only by business and other private sector professionals. (MSE)

Two surveys on how students choose a college are reported. Reputation is often the most powerful of all influence factors. Sources of first information about colleges are identified: friends, parents, college recruitment publications, college guide books, etc. The declining role of the high school counselor was noted. (MLW)

The author reports student recruitment practices for vocational education that were identified through several studies on the recruitment question. Emphasis is on communication between vocational educators and students, parents, and counselors. (CH)

Presents arguments in favor of college-bound high school students taking vocational courses. Gives examples of vocational programs designed to attract this population. Barriers to participation are outlined. (CH)

A partial text of the report of the National Collegiate Athletic Association's Committee on Infractions in the case of Southern Methodist University is presented. Findings of violations, factors considered in judgment of case, and penalties are discussed. (MLW)

Discusses problems facing the field of nursing education. Topics include (1) student recruitment, (2) designing a curriculum that balances academic excellence with practical skills training, and (3) the effects of nursing's academic isolation and of technology upon quality. (CH)

A general summary of NCAA rules and regulations in easy-to-read form is provided for prospective student-athletes, high schools and junior college officials, representatives of NCAA member institutions, and other interested individuals. These guidelines relate primarily to recruiting, eligibility, transfering, and financial aid. (Author/MLW)

Discusses the current problems of status and recruitment in secondary vocational education. Presents possible future scenarios that could result in increased demand for trained high school graduates. Enumerates the tasks necessary to improve the field's status and recruitment success. (CH)

Those in the profession of college admissions counseling worry about student "numbers," filling dormitories, academic quality, diversity, athletes, alumni legacies, etc. A perplexing development of the 1980s is the bidding war over financial aid and merit scholarships. The life of an admissions officer is described. (MLW)

The role the student affairs personnel can play to promote a genuine commitment to racially integrating the campus environment is outlined. (Author)