November 2012 was an anxious time for California community colleges. Proposition 30 promised to stop the bleeding of funds from the state's 112 two-year career and technical institutions--if voters would pass it. That was a big if, especially in California, where voters are notoriously tax averse. When the measure passed with 54 percent of the…

The glory days of high school sports are no longer reserved for dream team athletes, as athletic directors are increasingly opening up sports to all students, regardless of ability, and seeing winning results on the field and off. This push is reflected in the most recent National Federation of State High School Associations (NFHS) survey, which…

Kelly (1991, 1998) theoretically grounded fundraising within the paradigm of public relations. The Internet can potentially help nonprofit organizations boost their volunteer, donor, and fundraising opportunities through effective website management (Kang & Norton, 2004). The work of Kent and Taylor (1998, 2002) and others provides fertile…

This dissertation sought to provide a better understanding of early alumnus identity at a public Midwestern university. Unlike a majority of alumni studies, this study used a qualitative case study methodology to examine alumni identity among participants through the use of personal interviews. Participants were 10-11 years post graduation from…

This study used the lens of Resource Dependency Theory to examine the mindsets of nine community college presidents in California as they responded to the decline in state funding. The literature indicated that community colleges are pursing alternative sources of funding and emphasized presidents' roles in leading and engaging in many activities.…

Educational privatization created new arrangements for funding, provision, and regulation of educational systems and their various stakeholders worldwide. This qualitative study examines the driving forces of privatization in the public education of Ukraine, focusing specifically on the professional roles of school principals who have been…

Richard Badenhausen has offered a generous range of ways to think about "the economy of honors" and has concluded with a call for honors leaders to be aggressive in seeking appropriate funding from the upper administration. He passes over, however, the need to be equally aggressive in raising money from private donations, seeming to…

It was not all that many years ago that advancement services was thought of as the "back office"--a term that still makes veterans in the field cringe. Historically, the role of advancement services was keeping donor and alumni records up-to-date, processing gifts, sending receipts, and generating fundraising progress reports. However,…

Many colleges and universities are starting to work more strategically to educate current students about what is waiting for them in their alumni years after graduation. The idea is to teach students and get them excited that the experience they have with their university is one that will last a lifetime. However and in spite of the success of…

This paper empirically explores ways in which marketers of higher education can contribute to the important task of cultivating alumni philanthropy. Advancement professionals understand that philanthropy is influenced by wealth and affinity. As marketers, we anticipate that our contribution resides with investments in building affinity. Using…

This report compares the fundraising activities of universities in the United Kingdom and the United States--continuing on from two previous Sutton Trust reports published in 2003 and 2006--and looks at the extent of fundraising and the size of endowment funds held by individual universities on both sides of the Atlantic. Key findings in this…

State education policy changes have contributed to a reduced interest in teaching and a decreased enrollment in education degree programs in North Carolina, USA. Pressure to cut budgets and generate revenue has added to a climate of academic capitalism influencing the ways in which deans lead schools of education. The purpose of this mixed-methods…

Fundraising campaigns advertised via mass media are common. To what extent such campaigns affect charitable behavior is mostly unknown, however. Using giving and volunteering surveys conducted biennially from 1988 to 1996, I investigate the effect of a national fundraising campaign, "Give Five," on charitable giving and volunteering patterns. The…

The Council for Advancement and Support of Education (CASE) launched the volunteer-led Asia-Pacific Alumni Relations Survey in 2014 to provide a resource for alumni relations professionals to benchmark performance internally and against fellow institutions of higher education. That was the first survey CASE has done on alumni relations programmes…

Just as online tools are connecting school communities, so, too, are the ways of raising the funds for grassroots projects changing. Over the past 10 years, increasingly sophisticated tools have been developed to assist with the process of raising money online. Crowdfunding is a new approach that offers donors a gamelike experience, with pledges…