Purpose: This paper aims to answer the question: To what extent should neurodiverse students experience improved access to public universities in Egypt and why? Design/methodology/approach: A systematic qualitative research method was used with data collected through semi-structured interviews with 44 educators in four universities in Egypt. A…

This qualitative study focuses on understanding the motivational factors driving Latino students to pursue higher education and the obstacles hindering their enrollment. We conducted eleven focus group sessions, involving five distinct groups: students, parents, teachers, and counselors from public high schools, as well as two adult learner…

The aim of this study is to explore the existence of different segments of future university students on the basis of their university selection criteria and to analyse the extent to which the segments identified differ as regards the students' perceptions of the reliability of university communication tools. This has been done using 605 usable…

Education is a crucial human right, occupying the fourth spot in the Sustainable Development Goals. Despite efforts by governments and donor agencies, Nigeria's educational expectations have not yielded the desired outcomes. With approximately 10.5 million children out-of-school as of January 2022, Nigeria remains among the nations with the…

The article addresses the issues surrounding the importance and impact of 'hinterlands' in the construction of European higher education systems and in the formation of sectoral policy. It draws on studies of Germany, Hungary, Ireland, Norway, Portugal and the United Kingdom to illustrate different policy approaches and shows how in some countries…

Approximately two-thirds of Latinx college students attend Hispanic Serving Institutions (HSIs). Despite the growing number of HSIs, these institutions often fail to result in better educational outcomes and success for Latinx students. As such, more research is needed to explore factors that may hinder HSIs in their ability to support Latinx…

As it becomes more difficult to predict enrollment outcomes and the decline in high school graduates' looms on the horizon, the ability of higher education leaders to understand what characteristics of the university brand are most compelling for prospective students is important to ensure enrollment objectives are met. This mixed-methods…

Despite high aspirations, many students do not complete postsecondary education. Some scholars advocate for providing more college information to increase enrollment and reduce attainment gaps but this approach overlooks what school counselors and students do with information. Based on interviews and participant observations drawn from 20 urban…

This dissertation examines how first-generation high school Students of Color from California's San Joaquin Valley navigate digital marketing and advertising during their college search and application processes, offering a timely contribution to the study of college admissions in a post-affirmative action landscape. Higher education institutions…

The looming demographic crisis has been talked about for nearly a decade, has had higher education enrollment managers to strategically think ahead and urge their institutions' stakeholders that the model must change, that they must adapt, and that not all colleges and universities could be winners in the hypercompetitive environment they were…

Integrated marketing communication (IMC) has attracted the interest of marketing and management scholars since it was first introduced. A theoretical debate on definitional and measurement issues has also been growing. Thanks to the benefits that IMC can offer organizations, it is interesting to study it with regards to the higher education (HE)…

The critical shortage of school psychologists across the nation has been a long-standing issue, along with the need to diversify the profession. While recruitment efforts have attempted to attract culturally and linguistically diverse (CLD) students into school psychology programs, novel practices integrating social justice advocacy and…

International students form an important element of most universities' internationalisation strategies, especially for research and the recruitment of high calibre PhD students (PGRs). Despite the numerous studies of PGRs' post-arrival experiences, there is a major dearth of research into their pre-arrival, application experiences. Given the…

Traditionally, internationalization efforts in higher education have been rooted in (neo)liberal transactional models that restrict or compromise the space for meaningful exchanges of socio-cultural capital. Recently, researchers and practitioners in the international education field have taken issue with programming and practices in education…

Although the body of research about social media marketing in higher education is growing, little is known about how social media content influences social media engagement in the higher education sector. Researchers studying social media use in higher education often emphasize the importance of utilizing social media marketing to influence…