The 1987 Foundation for Public Relations Research and Education lecture asserts that the basic and fundamental principles of public relations remain unchanged and that strategic communication is still the main activity of the field. (MM)

Human resource managers must determine which computer skills and systems will be important to the future success of the department and develop expertise in those areas. (JOW)

This description of ways in which database management systems can be helpful in instructional media centers explains the basic terminology involved and how to plan, create, modify, maintain, and use databases. Examples provided include an equipment distributions form and the structure for a film/video rental database. (LRW)

Gives a brief but current overview of the how to'' stage of PPBES, and where this new concept is after seven years of discussion and experimental application at scattered schools and districts in the nation. Gives the approaches to PPBES and educational resource management by a professor, a school administrator, and a businessman consultant.…

A survey to determine the direction supervisory functions in business are taking is outlined, expressed in terms of the relative importance of current type functions. Four functions standing out most prominently are: setting goals, improving present methods, delegating work, and allocation of manpower. (KP)

Argues that in a planning, programing, budgeting system (PPBS), planning and programing must come first and jointly. As a result of this mix, the author contends, a new form of budgeting develops that unifies goals, programs, and costs, showing both interrelationships and cross-effects. Describes a school district's application of this form of…

An analysis of assumptions underlying acceptance of information systems as a management tool, and some of the implications of computerized data bases for individual rights. (Author/RA)