African American males represent one of the smallest demographics reflected within the student population in higher education within the United States. Colleges and universities continue to face the challenge of articulating their value as they seek to recruit, retain, and support students. However, African American male undergraduate students…

In "Capitalizing on College" Joshua Brown skillfully illustrates how tuition-driven colleges and universities have been forced to innovate and adopt market-driven financial strategies. These institutions have longstanding commitments to offering access and opportunity to marginalized students, but the promise of improved educational…

This study investigates the role of social media quality in mediating the effects of marketing mix strategies on international students' decisions regarding their study destinations, focusing on Jordanian universities. Integrating consumer behavior theories, the research aims to understand how marketing mix elements--product/program quality,…

Chinese students studying abroad have been increasing rapidly in the past decades and become a significant financial contribution to receiving countries. Accordingly, understanding their enrollment choice is essential to facilitate college marketing and admission strategies. Though the decision process is believed to be different from domestic…

Promoting diversity in the scientific workforce is crucial for harnessing the potential of available talent and ensuring equitable access to Science, Technology, Engineering, Mathematics, and Medicine (STEM-M) careers. We have developed an innovative program called Postbaccalaureate Research Opportunity to Promote Equity in Learning (PROPEL) that…

In the UK, higher education (HE) policy discourse over the past 60 years has advocated flexible part-time HE for social mobility, personal development, economic advantage and leisure. However, part-time undergraduate HE in the UK is in steep decline. Against this backdrop, we were interested in how universities promote, or fail to promote,…

Institutions of higher education have been traditionally tasked with the challenge of educating individuals for a changing economy and society. As the economy and education drive innovation, highly skilled workers are required to keep up the new status quo. However, as the perceived value of higher education shifts, institutions of higher…

As there is a paucity of research in the creation of a social media marketing framework for higher education administration and marketing managers. This study sought to create a framework for higher education and the use of social media in current recruitment strategies. Through the lens of current, successful business marketing models, this study…

Online student retention remains a problem for many colleges and universities. Retention models developed for residential students also explain the contribution to retention resulting from connecting online students with other students and the daily life of the university. Social media has been proposed as a way to engage online students to create…

This study explores the perspectives of Black men on terminology often used in college access and success recruitment and programmatic materials. The authors suggest that deficit models often result in student enculturation and arise from linguistic complexity and misunderstandings. The findings provide avenues for student affairs professionals to…

Universities websites have become a recruitment tool that is popular with students. Recruitment pages often seek to demonstrate the benefits of studying at the institution by adopting an objective approach that makes use of textual content that emphasises facts and data. Story-based text consisting of alumni experiences of a programme of studies…

In the ever-evolving environment of higher education, where institutions are motivated by the pursuit of excellence and global recognition, the HE Higher Education Ranking stands as a transforming force. This book, "Introduction to HE Higher Education Ranking: Methodology, Criteria, and Indicators," beckons readers into a profound…

The purpose of this qualitative case study was to explore how high school counselors and AP Spanish teachers in high-poverty schools in AZ recruited Latino students into AP Spanish courses. How high school counselors and AP Spanish teachers recruit Latino students into Spanish AP courses was unknown. Peplau's Theory of Interpersonal Relationships…

The purpose of this study was to explore participants' value ratings of specific methods course topics in the choral teaching preparedness of non-choral music education majors. Forty-four university/college level choral methods instructors, identified through the College Music Society membership list, participated in the survey. Participants rated…

Many high school students first "visit" colleges and universities through digital means. For some students, institutional websites are the only exposure they have to the campus until fully admitted and enrolled. Thus, institutional websites are one of the most important media for potential students to secure information, and web presence…